Customer Marketing Manager, Story Activation

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re looking for a strategic, highly collaborative Customer Marketing Manager to lead customer story activation across key programs — with a focus on analyst relations and story amplification, both internally and externally. This role sits within the Customer Marketing organization and plays a pivotal part in amplifying Salesforce customer success stories to the right audiences at the right time.
You’ll partner closely with the Analyst Relations (AR) team to source, prep, and match customers to strategic analyst engagements like Gartner Magic Quadrants, Forrester Waves, and briefings. You’ll also collaborate with marketing teams to align customer stories to brand and demand campaigns — ensuring they’re effectively woven into content, events, and programs. Additionally, you’ll build a sales enablement program that empowers sales leaders with relevant customer stories to support deal cycles and educate customers and prospects.
If you’re a marketer who thrives at the intersection of storytelling, cross-functional collaboration, and strategic marketing — and you're passionate about connecting customer success to business impact — this is the role for you.

Responsibilities

• Lead customer activation for Analyst Relations, serving as the key partner to source and prep customers for analyst reports, briefings, and evaluations.

• Maintain a strong understanding of Salesforce’s customer story inventory, including key use cases, industry segments, and product adoption. Leverage reporting tools (e.g.consumption reports) to identify and source the right customers for high-impact AR opportunities and other strategic programs.

• Track customer impact in analyst evaluations to inform sourcing and improve results.

• Build a sales enablement program that arms sales leaders with customer stories to support deals, educate prospects, and highlight product impact.

• Write and edit short-form content such as story summaries, customer blurbs, and internal updates to support activation efforts.

• Partner with campaign teams to identify and source the right customer stories to feature across brand and demand programs, including events, web content, and thought leadership.

• Support customer marketing for key events, ensuring customer stories are featured in keynotes, and broadcast opportunities.

• Collaborate with integrated campaign teams to strategically embed customer stories into multi-channel marketing efforts — ensuring customer voices are represented across digital, social, email, and paid media channels.

Preferred Skills

• 5–8 years of experience in customer marketing, sales, analyst relations, or a related function, ideally in a B2B tech environment.

• Strong communication and storytelling skills, with the ability to distill customer success into impactful narratives.

• Experience supporting analyst relations programs that require sourcing and managing customer references.

• Proven ability to collaborate with campaign and product marketing teams to align stories with strategic themes.

• Highly organized with the ability to manage multiple workstreams, stakeholders, and timelines.

• Comfortable working independently and influencing across a matrixed organization.

• Sales or customer-facing experience required to navigate stakeholder alignment, influence internally.

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Posting Statement

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