Director, Global Digital Marketing - AI, Search, Analytics, and MarTech

Overview

THE ROLE: 

We are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM).

This leader will operate at the intersection of strategy, technology, and execution, ensuring our digital marketing efforts are measurable, scalable, future‑ready, and aligned globally—while empowering regional teams with best practices, tools, and governance.

This role manages a small team (1–2 direct reports), works closely with internal technology partners, and oversees relationships with external agencies and key technology vendors.

HOW YOU WOULD CONTRIBUTE: 

Global Search Strategy (Organic, AI Driven & Reputation)•    Own the global search strategy for our primary website(s), including: •    Organic search (SEO)•    Emerging AI driven search experiences and discovery•    Content optimization, product visibility, and brand/reputation management•    Partner with an external search agency: •    Define scope of work, KPIs, and deliverables•    Ensure consistent quality, innovation, and performance•    Establish and socialize search best practices for regional and local marketing teams•    Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization•    Monitor performance, trends, and algorithm changes, adjusting strategy accordingly

AI Strategy & Enablement for Marketing•    Lead the global marketing AI roadmap, including: •    Oversight and enablement of tools such as Microsoft Copilot and other approved AI solutions•    Identification, evaluation, and recommendation of new AI tools and pilots•    Establish AI governance and usage frameworks in partnership with Legal, IT, and Compliance•    Develop and manage a test and learn AI experimentation roadmap•    Stay current on AI trends by attending webinars, conferences, and industry events•    Translate learnings into practical guidance and enablement for the global marketing organization

Analytics, Measurement & Reporting•    Design and own a global digital marketing measurement framework, including: •    Daily, weekly, monthly, quarterly, semi annual, and annual reporting•    Clear visibility into performance across: •    Websites•    Social media•    Mobile apps•    Email and CRM•    Other digital touchpoints•    Ensure reporting provides actionable insights, both at an executive level and deep tactical level•    Define and promote analytics best practices across marketing—and, where relevant, the broader commercial organization•    Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency•    Act as a strategic partner to marketing leaders to improve decision making through data

Marketing Technology (MarTech) Leadership•    Own the global MarTech ecosystem, including platforms such as: •    Adobe•    Salesforce•    Other core marketing and experience tools•    Maintain a clear view of: •    Current contracts, costs, and entitlements•    Actual usage vs. paid capabilities•    Gaps in functionality or adoption•    Identify optimization opportunities, consolidation possibilities, and future technology needs•    Recommend pilots and investments aligned to strategic priorities•    Oversee vendor relationships and performance, in partnership with Procurement and IT

Digital Asset Management (DAM)•    Lead global Digital Asset Management (DAM) strategy and governance•    Ensure assets are: •    Easily discoverable•    Properly tagged and organized•    Secure, compliant, and brand accurate•    Drive adoption and best practices across regions and functions

 

SUPERVISORY RESPONSIBILITIES:•    Manage and develop 1–2 direct reports + external agencies •    Identify skills gaps and future resource needs as the function evolves•    Foster a culture of curiosity, collaboration, accountability, and innovation 

Qualifications

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 

•    10+ years of experience in digital marketing, marketing technology, analytics, or related fields•    Proven experience leading global or highly matrixed organizations •    Experience in: •    Search (SEO, content optimization, emerging AI driven discovery)•    Digital analytics and measurement frameworks•    Marketing technology platforms (Adobe, Salesforce, or similar)•    Artificial intelligence•    Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools •    Experience managing agencies, vendors,