Marketing Manager, Retention

Job Description:

At Sparklight/Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.  

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ,  FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.  

Customer retention is one of the most important drivers of long-term growth at Cable One—and this role plays a key part in helping us strengthen customer relationships and improve retention performance across our markets.

As Marketing Manager, Retention, you will support the development, execution, optimization, and reporting of retention marketing initiatives designed to reduce churn, increase customer engagement, and improve customer value. This role is ideal for a hands-on marketer who enjoys balancing campaign execution, testing, analytics, and cross-functional collaboration in a fast-paced environment.

You’ll work closely with teams across Marketing, Analytics, Customer Experience, Product, and Operations to deliver effective customer communications and continuously improve retention performance through data-driven insights and testing.

A Brief Overview

The Marketing Manager, Retention is responsible for planning, executing, testing, and reporting on retention-focused marketing initiatives across multiple markets. This role partners closely with Marketing, Analytics, Customer Experience, Product, Legal, Training, and regional teams to ensure retention campaigns are delivered accurately, optimized continuously, and communicated clearly to stakeholders.

This position combines strategic thinking with hands-on execution. The ideal candidate is comfortable managing campaign details, building and deploying retention communications, analyzing performance, and identifying opportunities for optimization and process improvement.

This role does not have direct people management responsibilities but operates at a manager level in scope, ownership, and accountability.

How You’ll Make an Impact

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value

• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning

• Translate campaign and customer performance data into actionable insights and recommendations

• Partner cross-functionally to support retention initiatives aligned to customer and business needs

• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement

Key Responsibilities

Retention Campaign Strategy & Execution

• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies

• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms

• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization

• Manage day-to-day operational execution needs, including retention fulfillment and migration-related initiatives

• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time

• Maintain high standards for execution quality, documentation, and operational consistency

Testing, Optimization & Performance

• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies

• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities

• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement

• Leverage customer insights, campaign results, and market trends to refine retention strategies and recommendations

• Apply performance insights to improve customer outcomes, reduce churn, and support incremental revenue growth

Reporting & Insights

• Own campaign reporting and performance analysis for