Commercial Microenterprise Leader

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

The Commercial Microenterprise Leader leads the strategy, innovation, and full P&L performance for the Commercial business — encompassing applied HVAC systems and commercial water heating solutions for large buildings and institutions.
This leader sets the vision and drives execution to achieve growth, profitability, and operational excellence, ensuring alignment with the Air & Water Hoshin and Product & Platform Development (P&PD) strategies. This role leads Product Management and Sales directly, with dotted-line leadership of Marketing, Engineering, Operations, Customer Success, and Transformation (PMO).
As the general manager for the Commercial business, this leader will operate with a customer-first mindset, drive simplification and speed, and build a culture grounded in empowerment and accountability.

Position

Commercial Microenterprise Leader

Location

USA, Louisville, KY

How You'll Create Possibilities

Business Leadership & P&L Ownership

• Own the full P&L, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ.
• Define and execute the long-term strategy for applied HVAC and commercial water heating solutions, focusing on profitable growth and operational excellence.
• Oversee financial planning, portfolio performance, and business case development for large-scale and strategic projects.
• Manage pricing, margin, and project pipeline to optimize profitability and return on investment.

Customer-First Growth & Market Strategy

• Develop and execute strategies for key market segments including mechanical contractors, specifying engineers, developers, and large institutional customers.
• Lead the team in understanding customer needs, system performance requirements, and emerging market trends.
• Partner with Marketing and Sales to strengthen channel programs, key account management, and brand positioning.
• Build strategic relationships with design engineers, contractors, and end users to expand preference for Air & Water solutions.

Innovation & Cross-Functional Execution

• Lead NPI and product system integration initiatives to deliver differentiated, high-efficiency, and sustainable commercial HVAC and water systems.
• Partner with Engineering, Operations, and Technology to ensure product quality, system reliability, and continuous improvement.
• Drive simplification and modularity in product and system design to enhance speed-to-market and scalability.
• Collaborate with Transformation (PMO) to execute enterprise projects, productivity programs, and cost-out initiatives.

Enterprise Collaboration & Alignment

• Align business objectives with Air & Water Hoshin priorities and P&PD strategies.
• Collaborate with Residential, Light Commercial, and Appliances microenterprises to identify shared technology, platform, and supply chain opportunities.
• Engage with Sourcing and supplier partners to manage cost structure, mitigate risks, and drive innovation in components and systems.
• Partner with the Lean Enterprise and Transformation teams to embed standard processes and data-driven decision-making.
• Leadership & Culture
• Build and lead an empowered, accountable, and high-performing team that lives the Air & Water Guiding Principles:
• Customer-First Mindset – delivering innovative solutions that solve customer problems
• Simplification and Speed – cutting through complexity to drive agile execution
• Empowerment and Accountability – fostering ownership and decisive action at every level
• Foster collaboration and alignment across functions, geographies, and business segments.
• Develop future leaders through mentorship, skill development, and performance excellence.

What You'll Bring to Our Team

Basic Qualifications:

• Bachelor’s degree in Engineering, Business, or related field; or equivalent experience.
• 12+ years of leade