Director of Field Marketing

Description

We are seeking a results-driven Director of Field Marketing to lead and oversee our Retail and Shows & Events channels. This role is responsible for driving scalable, high-quality lead generation that directly fuels revenue growth and profitability. The Director will own performance strategy, operational execution, and financial oversight for field marketing initiatives. Success in this role is measured by net issued leads, appointment quality, conversion outcomes, and cost per lead performance. The ideal candidate is both a strategic leader and a hands-on operator who can build disciplined systems, develop strong leaders, and deliver predictable results across markets. 

Key Responsibilities 

• Increase and manage the pipeline of retail and event locations 
• Oversee the retail and events marketing department across all company locations and manage the lead generation program at various events and retail partners 
• Hire, train, and manage the retail and events marketing team 
• Create, implement, and execute an integrated marketing strategy to support the company’s revenue goals across multiple locations 
• Manage marketing vendors and third-party relationships 
• Monitor performance and provide regular feedback to the leadership team, offering continuous coaching and mentoring to optimize performance and professional growth 
• Oversee retail and event marketing budgets, ensuring effective allocation of resources 
• Oversee all operations and ensure that events run smoothly, including troubleshooting any problems that arise 
• Oversee all logistics to include staff scheduling, setup and tear down, goal setting, and post-event analysis 
• Manage retail partner expectations and work with retail team to achieve store-level lead generation metrics 
• Track and review campaigns for improvement opportunities 
• The ability to develop your team and leaders in the field, leading by example 

About Expo Home Improvement

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.

Requirements

• Proven experience in field marketing or shows/events/retail with at least 3-5 years in a leadership role. 
• Demonstrated success in leading high-performing teams and meeting or exceeding lead generation goals. 
• Strong strategic thinking skills with the ability to balance long-term planning and day-to-day execution. 
• Excellent communication, organizational, and project management skills. 
• Ability to analyze data, identify trends, and drive continuous improvement. 
• Flexibility to work evenings and weekends as needed for events or canvassing activities. 

Working Conditions 

• Requires prolonged periods of sitting at a desk, viewing a computer screen or other technology
• Requires regular travel between company locations, retail partners, and event sites across assigned markets.
• Must be able to stand and walk for extended periods during events, retail visits, and field observations.
• Must be comfortable working in dynamic environments, including outdoor venues and high-traffic retail locations.
• Requires regular communication and coordination with cross-functional leadership, vendors, and field teams.
• Must be comfortable handling confidential business and financial information.

Equal Opportunity Employer 

Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law. 

Americans with Disabilities Act (ADA) 

Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.