Director of Market Research, Player Sciences & Strategy

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Who We Are Looking For

2K is seeking a highly experienced Researcher to lead a talented team of researchers in order to understand our Players’ underlying needs, motivations and pain points to drive game development and marketing innovation and  enhanced gaming experiences. You will play a critical role in supporting our Product Development and Marketing teams by providing insights and strategic recommendations based on rigorous primary and secondary research and data analysis. The successful candidate will have a proven track record of designing and executing complex market research studies, with a strong focus on mixed-methods research. This individual will work cross-functionally with marketing, analytics, and game sciences teams to ensure that player insights are used to drive innovative marketing strategies, effective product positioning. and efficient marketing spend.

What You’ll Do

• Identify, design, and execute research studies to identify player preferences and behaviors that impact marketing decisions and commercial performance.
• Design surveys, conduct IDIs, focus groups, and other research methodologies to gather consumer insights and measure key performance metrics.
• Work collaboratively with internal stakeholders to define research objectives, design studies, and develop research plans.
• Present research findings and recommendations to senior leadership in a clear and compelling manner.
• Act as a subject matter expert on a wide variety of research methods, and provide guidance to internal teams on best practices.
• Collaborate with external research vendors to design and execute studies, and ensure high-quality deliverables are met within agreed timelines and budgets.
• Lead global, tactical and foundational research to drive marketing and product strategy for our portfolio of titles.
• Explore gaming worldwide, uncovering opportunities for 2K to innovate and differentiate within gaming.
• Manage development of data resources, gather requirements, organize sources, and support product launches while keeping the team accountable and impactful
• Manage budgets and contribute to spend efficiency discussions.
• Mentor and guide junior team members in research best practices.

What Will Make You A Great Fit

• B.A. or B.S. in  market research, psychology, social science, statistics, mathematics or a related field .
• 10+ years of experience in market research or related field, with a focus on mixed-methods research (agency or client-side). 5+ years of leadership experience, managing and inspiring teams as well as fostering cross-functional relationships across the business.
• Global perspective - Experience conducting international/cross-cultural research with strong knowledge of market-specific nuances.
• Collaborator Mindset -  Strong interpersonal and communication skills and superior collaborator with the ability to build and maintain strong relationships both within the team and with cross-functional partners.
• Broad Research Toolkit - Comfortable integrating multiple data sources (e.g. surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives .
• Analytical Skills - Experience leading survey-related research (e.g., questi