Sr. Manager, Brand Strategy and Commercialization

Sr. Manager, Brand Strategy and Commercialization

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

The Sr. Manager, Brand Strategy & Commercialization will support the execution of North America’s Go-to-Market strategies, new product launches, and strategic initiatives. Reporting to the Sr. Director, this role will manage commercialization projects, coordinate cross-functional teams, and ensure operational excellence in bringing new products and programs to market. The Sr. Manager will play a key role in driving business momentum and supporting sustained growth through effective project management, process improvement, and cross-team collaboration. You’ll get to:  

Commercialization & Project Management

• Lead the execution of commercialization plans for new product launches and strategic initiatives in North America
• Manage project timelines, deliverables, and cross-functional communication to ensure successful market introductions
• Partner with Sales Operations, Channel, and Sales teams to streamline processes and resolve operational challenges
• Support the development and implementation of operating rhythms and best practices within the Commercialization team
• Build understanding of the new product development (NPD) process and communicate product value propositions to internal and external stakeholders

Cross-Functional Collaboration

• Work closely with Sales, Channel Marketing, Product, Brand, and Category teams to activate go-to-market strategies and support customer-facing initiatives
• Facilitate alignment and information flow across teams to ensure consistent execution and achievement of business objectives

Team Leadership & Development

• Supervise and mentor junior team members, fostering growth in business, functional, and leadership capabilities
• Support the Sr. Director in building a high-performing, collaborative team culture
• Track and report on project progress, risks, and outcomes to the Sr. Director and other stakeholders
• Flex across strategic projects as assigned, ensuring timely and high-quality delivery.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in marketing, business, management, communications, or related field; MBA preferred
• 7+ years of experience in commercialization, brand strategy, or related fields, with demonstrated project management expertise
• Strong organizational and time-management skills; proven ability to manage multiple projects simultaneously
• Excellent communication, presentation, and stakeholder management abilities
• Experience leading or mentoring teams in a cross-functional environment
• Analytical thinker with strong problem-solving skills and attention to detail
• Adaptable, proactive, and able to thrive in a fast-paced, dynamic environment

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide r