Director, Business Intelligence

Infinite Reality (iR) is a global innovation company that powers the next generation of digital media and e-commerce through AI, spatial computing, XR, and other immersive technologies.

iR’s cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. Our portfolio includes a range of technology, sports, and entertainment assets that help customers achieve their goals. We offer customers features such as AI-assisted sales and customer service, the ability to leverage avatars, gamification and more.

Infinite Reality’s Enterprise division is a full service end-to-end solution for brands who want bespoke immersive experiences designed, built, and operated for them. iR Enterprise works with major worldwide brands and has powered programs for Warner Bros Discovery, Vodafone, LUSH, Hershey’s, and more.

Infinite Reality’s SaaS product, iR Studio, is a self service 3D immersive website builder that is designed to help creators and brands of all sizes enhance the customer purchase journey and drive deeper engagement with their communities and customers. No coding experience is required. Just design, publish, measure and monetize.

Hours: Full-time

The role

We are seeking a Director of Business Intelligence to lead the development and management of data-driven insights across our product and  marketing teams. This role is responsible for building a business intelligence infrastructure that will help optimize product performance, support demand planning, and drive decision-making through the use of data dashboards, reports, and analytics.

The Director of BI will play a key role in ensuring data is accessible and actionable by partnering with cross-functional teams, including Product, Marketing, Engineering, and Strategy, to deliver insights that shape product development,  budgets, and capacity planning.

What you’ll do

• Business Intelligence Strategy: Define and implement the BI strategy, working with product, marketing, and engineering teams to identify the most critical metrics and build a reporting infrastructure to track these KPIs.
• Dashboard Development & Reporting: Build and maintain dashboards that provide real-time insights into product performance, marketing efforts, and customer behavior. Ensure dashboards are user-friendly and deliver actionable insights for various stakeholders.
• Product Usage Analysis: Analyze product usage data to identify trends, customer behaviors, and areas of improvement. Collaborate with the Product team to surface insights that inform product roadmaps and feature development.
• Marketing Performance Insights: Work closely with the marketing team to analyze campaign performance, customer acquisition, and return on marketing spend. Provide insights that feed into demand planning and help optimize the marketing budget.
• Engineering Capacity & Jira Data Analysis: Collaborate with the Engineering team to analyze Jira data for sprint velocity, capacity planning, and resource allocation. Help drive operational efficiency by providing real-time insights into team performance.
• Demand Planning Support: Provide the analytical foundation for the demand planning process, helping to forecast product demand based on historical data, market trends, and current product performance.
• Cross-Functional Collaboration: Work closely with the VP of Strategy and other senior leaders to ensure alignment on reporting needs and insights. Partner with various departments to ensure data integrity and consistency.
• Tool Management & Automation: Select and manage the BI tools (e.g., Tableau, Power BI, Looker) and data infrastructure required to meet business needs. Ensure reports and dashboards are automated, scalable, and regularly updated.
• Performance Tracking & Optimization: Continuously monitor performance indicators, analyze trends, and recommend optimization opportunities across product, marketing, and engineering functions.

What you’ll bring

• Bachelor’s degree in Business, Data Analytics, Computer Science, or a related field.
• 7+ years of experience in business intelligence, data analytics, or a related field, with at least 3 years in a leadership role.
• Strong technical skills in SQL and experience with BI tools such as Tableau, Power BI, or Looker.
• Proven track record of developing BI strategies and delivering insights that influence business decisions across product, marketing, and engineering teams.
• Experience with product and customer data analytics, particularly in understanding product usage trends and performance metrics.
• Knowledge of marketing