Senior Relevance Strategist

<p><strong>ABOUT VAYNERMEDIA</strong></p> <p>VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.&nbsp;</p> <p><strong>Overall Purpose</strong></p> <p>Strategy at VaynerMedia provides a crucial perspective on the business dynamics.&nbsp; We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations.&nbsp; Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.</p> <p><strong>KEY AREAS OF RESPONSIBILITY</strong></p> <ul> <li>Design research recommendations through the use of insights resources and proprietary tools</li> <li>Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.</li> <li>Well versed with the ability to leverage VaynerMedia tools, research and platforms to:</li> <ul> <li>Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.</li> <li>Conduct social listening and content audits.</li> <li>Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.</li> <li>Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.</li> </ul> <li>&nbsp;Brings the consumer’s world to life for creative teams and clients&nbsp; using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.</li> <li>Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.</li> <li>Articulate effective strategic rationale and logic flow that will help form a compelling story</li> <li>Input to the strategic development of client presentations and other important communication in a clear manner</li> <li>Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis.&nb