Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Principal Product Manager AI / Intelligence

At TheyDo, we’re building the future of journey management, helping companies connect every part of their business around the customer journey. AI at TheyDo isn’t about automation, it’s about amplifying human decision-making by uncovering patterns teams can’t see and surfacing interventions they’d never consider. We've proven this works with early products like JourneyAI and Ask TheyDo.

We’re looking for a Principal Product Manager to lead and scale our AI product area, turning early breakthroughs like JourneyAI & Ask TheyDo into loved products that transform how enterprises manage their journeys.

Owning the AI roadmap, increasing adoption of AI-powered journeys, and turning ambiguous, early-stage bets into reliable, high-value experiences. Working closely with the broader Engineering team, Data leaders and GTM teams, you’ll bring rigour and structure to a fast-moving area of innovation, connecting product vision, research, delivery and business impact. You’ll also help scale AI knowledge across the organisation, influencing how TheyDo builds and thinks about intelligence in everything we ship.

This is a rare opportunity to join at the “sweet spot”, TheyDo has real traction, amazing logos, and strong growth, yet we’re still early enough for you to have outsized impact and influence on what’s next.

What you’ll do

Define and deliver the AI product capabilities - Identify and validate the AI capabilities that will drive meaningful adoption across our enterprise customer base. Lead discovery and research to turn customer problems into clear, evidence-based product outcomes with measurable outcomes.

Scale prototypes into production-grade products - Take promising proofs of concept and transform them into robust, reliable capabilities. Own the full journey from validation through launch, establishing clear success metrics and data hygiene practices.

Build the unified intelligence layer - Create a coherent AI experience across AskTheyDo, JourneyAI, and future capabilities. Define how AI surfaces insights, guides decisions, and integrates naturally into customer workflows without feeling bolted on.

Drive adoption and iterate based on evidence - Own AI feature adoption metrics, analyze usage patterns, identify friction points, and rapidly iterate. Work backward from customer value to prioritize what ships next.

Partner across Engineering, Data, and GTM - You'll work closely with our Engineering leadership and Data team to ensure technical feasibility and scalability. Collaborate with GTM to understand customer needs, validate assumptions, and ensure successful rollout. Help scale AI knowledge across the organization, influencing how TheyDo builds and thinks about AI.

What we’re looking for

Led AI capabilities at scale - You've defined and executed an AI product roadmap in a B2B SaaS environment, driving features from concept to widespread enterprise adoption.

Shipped modern AI products that customers love - Proven track record building generative, LLM-based, or agent-driven products in production. You've navigated the challenges of non-deterministic outputs, latency, cost management, and user trust.

Drive decisions with data, not opinions - Strong analytics orientation. You instrument everything, analyze usage religiously, and let evidence shape your roadmap. You know how to balance quantitative signals with qualitative customer insights.

Thrive in ambiguity and move fast - Startup or scale-up experience where you created structure and clarity rather than waiting for it. Co