Senior Director of Marketing

About Thalamus

Thalamus is the market leader in graduate medical education recruitment technology, empowering over 8,000 residency and fellowship programs at 800+ health systems and all new physicians throughout the US annually. As we expand beyond GME into broader physician recruitment, our unique dataset—spanning the full profiles of residency/fellowship applicants and programs—positions us to revolutionize hiring in healthcare through AI/ML and data-driven insights. This furthers our mission to ensure the right doctor ends up at the right hospital to treat the right patients.

 

About the Role

We are expanding our product team, and we are looking for an exceptional Senior Director of Marketing. This is a rare opportunity to shape the marketing team of a high-growth, product-led, mission-driven, and growth-stage company that is solving one of the most critical workforce challenges in healthcare, and costs the US healthcare system upwards of $300B annually.

As the Senior Director of Marketing, you will own the development and execution of foundational marketing strategies that will support both near-term customer acquisition in the graduate medical education (GME) market and long-term expansion into a physician workforce and lifecycle management platform. Reporting to our Founder & CEO, you will be the strategic force behind the Thalamus brand and marketing engine—driving awareness, engagement, and growth across a complex, two-sided marketplace. You’ll lead a team and collaborate closely with cross-functional partners to ensure our brand is clear, compelling, and consistent from first touchpoint to long-term partnership.

At Thalamus, we value collaborative leadership, bold thinking, and a commitment to our mission of ensuring the right doctor ends up at the right hospital to treat the right patients. If you are passionate about marketing excellence, leading high-performing teams, and making a meaningful impact in healthcare, we invite you to join us on our journey to "Connect the Docs."

What You Will Achieve

• Brand Strategy & Management

  • Define and evolve a cohesive brand identity that spans all customer segments—students, residents, physicians, programs, and institutions—as well as strategic collaborators

  • Establish and uphold clear brand guidelines, ensuring consistency across all internal and external communications

  • Monitor brand performance and perception, iterating strategy based on insights and market trends

• Marketing Strategy Development & Execution

  • Build and lead a foundational marketing strategy aligned with Thalamus’s growth trajectory, business goals, and long-term vision

  • Oversee the planning, budgeting, and execution of integrated campaigns across the marketing funnel

  • Shape market entry and expansion strategies, balancing brand building with near-term revenue generation

• Content & Communications Leadership

  • Set the vision for content strategy, ensuring storytelling aligns with our brand, business objectives, and audience needs

  • Oversee content execution across campaigns, brand, events, and thought leadership initiatives

  • Position Thalamus as a category leader through consistent, high-impact messaging

• Events & Engagement Oversight

  • Develop the strategic approach to Thalamus-led and industry events—virtual and in-person—to strengthen our presence and relationships

  • Ensure events contribute to key business objectives: lead generation, brand exposure, and talent recruitment

  • Evaluate event ROI and guide future investments accordingly

• Cross-functional & Executive Collaboration

  • Act as a strategic marketing partner to Product, Sales, Customer Experience, and Talent leaders

  • Work closely with our CEO to shape and amplify the voice of the company, blending historical context with future vision

  • Participate in strategic planning cycles, aligning marketing initiatives to company-wide OKRs and launch milestones

• Talent Branding

  • Lead employer brand strategy to position Thalamus as a top destination for mission-driven, high-performing talent

  • Collaborate with the Talent team to support recruiting through consistent, values-aligned messaging

• AI & Technology Enablement

  • Evaluate and implement AI-enabled tools and marketing technologies that increase scale,