VP of Sales- Hemp/ Cannabinoid Brands

Who we are

The Pack Labs is at the forefront of the hemp-derived cannabinoid industry, home to disruptive brands like Delta Munchies and Imperial Extraction. We blend cultural relevance with scientific precision to create products people don’t just try- They return again and again. With 84% of customers reordering, our brands inspire loyalty, drive rapid growth, and are redefining modern cannabis and wellness. We are scaling at an unprecedented pace and redefining the retail landscape. This is a rare opportunity to step into a high-impact leadership role and shape the future of a fast-growing company.

Who you are:

As Vice President of Sales, you’ll lead The Pack Labs’ national expansion. Reporting directly to the CEO, you’ll architect and execute a sales strategy that breaks into new markets and inspires dominance across every key retail channel. You’ll do this by:

• Build and inspire a high-performance team- Building, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence.
• Secure and grow retail partnerships by making our brands category leaders across convenience, smoke shops, specialty retailers, and more.
• Identify and capitalize on growth opportunities in new territories, product launches, and strategic partnerships.
• Implement scalable sales systems- from hiring and onboarding to processes, metrics, and forecasting—to optimize execution and performance.
• Partner cross-functionally with marketing, operations, and product to align go-to-market strategies.
• Leverage data and CRM tools to track performance, uncover trends, and drive revenue growth.
• Represent The Pack Labs externally- building brand awareness and high-value connections at events and industry meetings. 
• Stay ahead of market trends and regulatory changes to maintain competitive leadership.

What We’re Looking For

• 10+ years of progressive sales leadership, including 3–5+ years at the VP or senior director level, with experience in driving growth and operating within highly regulated industries, including CPG, cannabis/hemp, vape, alcohol, nutraceuticals, and related sectors.
• Proven track record of growing companies from small-scale to significant revenue growth
• Built and implemented sales playbooks, compensation plans, and CRM systems that scale teams and accelerate revenue.
• Strong financial and analytical management, with expertise in forecasting, pipeline management, and full sales P&L ownership.
• Leverages data and KPIs to develop actionable strategies that drive growth and performance.
• Strong background in distributor and retail network management, including DSD, regional, and national accounts.
• Successfully executed and negotiated transformative distributor and retail partnerships
• Proven track record of hiring, leading, and retaining high-performing sales teams in fast-growth, dynamic environments.
• Proven ability to lead and deliver results in high-pressure, fast-changing, and uncertain environments

This is more than a role; it’s an opportunity to leave your mark on an industry geared for transformation. If you're ready to lead with purpose and passion, we want to hear from you!

Benefits & Compensation

Uncapped commission structure OTE: $260,000–$400,000+
Base sala