Director, Event & Field Marketing

Job Description

The Director, Epsilon Event & Field Marketing drives the strategy, planning and execution of our event and field marketing initiatives to generate demand for our products, engage prospective customers through creative activations, and build awareness of our brand. These include large industry events, conferences, bespoke activations, and proprietary events. This role requires coordination across various sales and marketing teams to prioritize, plan and communicate event strategy, field marketing and planning initiatives. This position reports to the Senior Director, Event Strategy and Field Marketing.

The ideal candidate has strong communication and organizational skills, with a project management mindset and entrepreneurial, collaborative, and results-oriented approach to lead and/or support the creation of high-touch experiences that engage prospective customers and elevate our brand. This person has a proven record of working collaboratively with sales organizations, business owners and across multiple internal teams, with the ability and demeanor to handle change while managing multiple events and stakeholders. This is someone who thrives in a collaborative environment, has successfully managed large-scale projects, and understands how to implement strategies that drive measurable results and align with business goals.

As Director, Epsilon Event & Field Marketing, You Will:​

• Define, plan, and manage the event strategy, including end-to-end management and execution of sponsorships and stand-alone activations.
• Develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI.
• Play an active role in the annual strategic planning process by researching relevant industry events, demonstrating ROI from previously managed events, and providing recommendations​.
• Build strong relationships with key internal stakeholders and collaborate closely to build consensus, align goals, develop cohesive strategy, and execute on deliverables deadlines.
• Manage ongoing vendor and event partner relationships, including sourcing, negotiation, contract management, and invoice/payment.
• Maintain budget tracker and event planning documents per event to capture all planning elements, activities, and spend.
• Lead pre- and post-event initiatives, including marketing promotion, sales outreach, logistics/setup, creation of event-specific collateral, lead tracking, and ROI measurement.
• Organize planning sessions with key stakeholders to solicit input on goals and ideas and provide consistent and clear communication in a timely manner, including goal setting, briefing documents and timelines.
• Work with marketing teams to ensure consistent strategy/messaging across all event efforts.
• Additional responsibilities as assigned.

JOB REQUIREMENTS:

• 6+ years professional work experience designing, developing, and delivering industry and field marketing events for prospective customers and clients, preferably in technology industry. Digital marketing a plus.
• Excellent skills in verbal and written communication, teamwork, project management, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
• Engaging, outgoing personal style with a customer service mindset who enjoys working independently as well as on a team.  
• Proven record of leading several complete events or diverse work streams from initial objective setting through development, execution, and measurement.
• Ability to project manage with remote contributors and stakeholders efficiently and effectively.
• Creative, resourceful, results-oriented, and collaborative team player.
• Highly organized with good follow through capabilities.
• Tenacious, energized, curious and enthusiastic self-starter; ability to multi-task and take direction/input.
• Bachelor’s degree in marketing, business, communications, or related field.
• Applicable industry knowledge (media, advertising, tech, etc.).
• Strong proficiency in MS Office, especially PowerPoint and Excel.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more infor