Director, Marketing D2C eCommerce

Position Overview

We are hiring for a new position of Director of Marketing D2C e-commerce reports directly to the Director of Marketing, Photofinishing.  This position and will lead the marketing efforts to drive awareness of and revenue for Fujifilm’s D2C ecommerce platform.  The Director of Marketing (D2C e-commerce) will manage a team of approximately 10 people (3-4 directs, the remainder indirects) and work very closely with cross functional team members to ensure successful strategy building and execution of all campaigns.

We are looking for a hands-on, entrepreneurial, pragmatic leader, capable of delivering results in a traditional corporate environment and who understands the basic principles of content, site merchandising, site optimization, catalog creation & production, product strategy, direct and digital acquisition and retention marketing.

Company Overview

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX® line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com. For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

Job Description

Responsibilities

• This role will be responsible for hiring and managing approx. 10 marketing staff members that will be dedicated to Fujifilm’s D2C e-commerce business
• Top line sales P&L responsibility for a ecommerce business
• Develops ecommerce and digital marketing strategies, plans and programs to drive business growth objectives, help develop merchandising, marketing & creative strategies to grow revenue & profitability
• Owns the overall customer experience for web including web site optimization, site merchandising, promotions and 3rd party marketing
• Work closely with the D2C e-commerce business team to align marketing efforts with overall business objectives, defining, tracking and optimizing against marketing KPIs consistent with our financial targets
• Manages marketing budget, allocates resources effectively, and measures the ROI of marketing initiatives
• Develops and implements integrated