SVP, H&W Marketing – Lifecycle Leader

Job Description:

Role Summary/Purpose 

We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward. 

Essential Responsibilities:

1. Process Management: Simplify Lifecycle Marketing’s Strategic Workflows 

• Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. 

• Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Ensure that upstream strategic work and planning run smoothly alongside downstream execution, and that they are systematically connected for optimum workflows. 

2. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend 

• Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals.  

• Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Implement effective scenario planning for resource prioritization and allocation of an 80+ org.  

• Ensure marketing technology tools support complex marketing budget management, reporting, and analysis in a way that integrates with enterprise finance requirements. 

3. Performance Management: Evaluate Marketing’s Impact 

• Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers. 

• Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes. Optimize return on Lifecycle marketing’s various investments and return on marketing’s effort. 

4. Martech Management: Optimize Marketing’s Technology 

• Effectively manage and optimize the martech stack, strategy, and roadmap. 

• Ensure that marketing delivers well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Aid productivity with GenAI within tools and apps. 

5. Talent Management: Lead Marketing’s Learning Agenda 

• Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. It also ensures best practice consistency for the CMO to maintain a progressive and modern marketing organization. 

• Lead training for marketing to keep up with emerging, complex, and essential technologies, and vendors’ capability enhancements. These include GenAI, customer data, or multichannel marketing platforms, marketing work management, and digital asset management platforms. 

• Upskill marketing talent for vital soft skills, such as strategic thinking, intellectual curiosity, prompt engineering, and business acumen to keep up with the pace of change. 

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