Director, Digital Video Planning

At a glance:

The Director, Digital Video Planning is an integral role within our Digital Media team, guiding the Digital Video and Programmatic teams through strategic planning, project management, client relations and marketplace trends. This individual will work within our planning team and collaborate with team members across departments, playing a lead role in representing digital video across our client roster.

What does a Director, Digital Video Planning do at Rain the Growth Agency?

• Establish strategic direction and account leadership across digital video initiatives
  • Responsible for shaping the vision and overarching strategy for Digital Video Planning
  • Develop POVs on industry trends related to Digital Video and build senior- level client relationships
  • Provide leadership across the Programmatic team, including Associate Directors, Supervisors and Specialists
  • Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments
  • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
  • Oversee development of effective performance and brand-building strategies specific to digital video
• Responsibilities, functions, and objectives of the position
  • Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
  • Drive the development of departmental processes, standards, and best practices
    • Define the department’s objectives and ensure alignment with the Agency’s mission and goals
  • Report on department performance, progress against goals, and future strategies with senior executives
  • Manage digital video processes; ensuring they are current, effective, and adopted across the practice
  • Align programmatic initiatives with broader marketing and business objectives
  • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows
  • Ensure quality of work across digital video practices consistently meets Agency’s standards
  • Lead oversight and adherence to RainMAP and QA processes for accurate and timely campaign activations
• Contribute to Agency Growth
  • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
  • Identify opportunities for growth and expansion in digital video advertising services
    • Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
  • Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
  • Maintain oversight of Digital Video – Performance Media POV development

What do we look for in a Director, Digital Video Planning at our agency?

• Bachelor’s degree in advertising, market