Principal Product Marketing Manager

Applecart is the leading technology company creating a new category of “Decision Maker Marketing”. The most important decisions are made by the hardest people to reach and influence. Historically, C-Suite leaders have lacked the tools to reach the stakeholders that matter most to their business. The C-Suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business critical decision makers and those they trust —  from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those that matter most to them. 

We are hiring a Principal Product Marketing Manager in our New York City office.

About the Role:

This Principal Product Marketing Manager will be a foundational hire, reporting to the VP, Product Marketing.  This is a unique opportunity to help build a product marketing function from the ground up, transforming it from a tactical role into a strategic leader.  You will act as the focal point for customer, product, and business insights, creating the scalable, repeatable go-to-market processes necessary to support the company’s next phase of growth

This role is perfect for a product marketing expert who is comfortable with ambiguity, has a clear perspective on the function’s value, and is excited by the challenge of building and scaling a B2B technology business.

What You’ll Do:  Drive Impact Across the Product Lifecycle

Upstream: Inform Product and Category Creation

Shape a new market category. You will have the unique opportunity to help define, lead, and activate the core positioning and messaging for a new market category: Decision Maker Marketing.

• Influence product strategy:  Act as the ultimate voice of the market and customer to the product team, ensuring that the product being built truly embodies the principles of the new category and delivers on its promise.

Downstream: Drive Market Success

• Establish and Scale the Product Marketing Function: As the founding member of the product marketing practice, you will help define and build our commercialization and product launch processes.  You will help transition the function from a reactive support role to a proactive, strategic driver of go-to-market success.
• Lead Go-to-Market Strategy and Execution: You will create and orchestrate structured, comprehensive, and collaborative plans for new products and major features, coordinating across Product, Sales, and Client Services teams.
• Develop and Refine Messaging & Positioning: You'll be responsible for crafting a clear, impactful, and differentiated market position. This includes leading launches for new products and thought leadership content.
• Equip Sales and Customer Service Teams for Success: You will provide the Sales and Client Services teams with the knowledge and tools they need to be successful. This includes creating and updating sales materials like pitch decks, competitive battle cards, and objection handling guides, as well as collaborating with Sales Enablement on sales training.

Who You Are:

• An experienced product marketing professional with a passion for building and scaling B2B businesses.
• A cross-functional leader with a track record of successfully collaborating with Product, Sales, Client Services, and executive teams to bring consistent messages to market.
• Someone with an opinionated perspective on the role and value of product marketing within a technology company.
• A strategic thinker who can pitch new ideas, gain buy-in from leadership, and see initiatives through to launch and customer adoption.
• Someone with exceptional communication skills, both written and verbal, who can clearly explain complex technical concepts to a variety of audiences.
• Someone who thrives in an environment with a great deal of ambiguity and is a self-starter.

Experience and Capabilities You Bring:

• 8+ years of experience in a product marketing role, preferably within a B2B software environment.
• Experience with a "do-it-all" attitude, comfortable with both strategic planning and hands-on