Lead Marketing Automation Consultant

We currently have a career opportunity for a Lead Marketing Automation Consultant to join our Digital Marketing Team.  

Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues.

• Works as a hands-on Marketing Automation (MA) technical subject matter expert (Marketo), having had the breadth and depth of experience to provide solutions to complex business problems, based on real-world experiences
• Conducts business process review meetings and defines technical/functional requirements for marketing automation solutions
• Creates marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations
• Leads architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver
• Oversees and executes marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team
• Generates customer presentations leveraging value-based methodologies
• Develops proof-of-concept projects to validate new architectures and solutions
• Collaborates with account and project managers in managing client relationships
• Contributes to sales decks and presentations for new project opportunities

• 5+ years of business experience, demand generation, business consulting, in a Marketo business environment. Additional platforms of interest include: Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Hubspot, Eloqua 
• Experience with Salesforce CRM and understanding of sync between Salesforce and Marketo
• Marketo Certified Expert required
• Marketo Certified Solutions Architect and other MAP certifications a plus
• Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers for both B2B and B2C
• Proficiency in developing business cases, eliciting requirements, and implementing solution strategy with non-technical individuals, development teams, and other ancillary project members for enterprise-level prospects and customers
• Ability to manage and prioritize several high-speed, high-volume, complex digital projects
• Practice with professional status reports, minutes, statistical tracking tools, etc.
• Experience handling projects with several team members and the ability to lead and direct team members (both onshore and offshore) as need by providing clear details and requirements to complete tasks up to clients standards
• Detail-oriented written and verbal presentation skills of technical concepts and a diplomatic, supportive attitude toward clients
• Knowledge of project management tools
• Familiarity in digital marketing agencies or marketing technology managed service providers
• Salesforce CRM background is a plus
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support data-informed task execution. 
• Familiarity with AI-enhanced platforms is a plus. 
• A solid understanding of AI capabilities and limitations including ethical considerations is expected
   

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $73,008 to $170,640. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.

WHO WE ARE

Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s mos