Growth Marketing Lead

ABOUT SPECKLE

At Speckle, we’re on a mission to shake up the AEC (Architecture, Engineering, and Construction) industry. To do that, we're building the data layer for AEC to operationalize how the built environment industry works with data and automation. Think of us as a cross between Github and Palantir, with an opportunity to significantly impact a $10 trillion industry. Our platform already powers workflows on billion dollar projects at leading firms like Suffolk, Multiconsult, Pomerleau, and Stantec.

Now, we're focused on taking a paradigm-shifting product and bringing it to as many customers as possible. We're building a generational company that will revolutionize the way one of the world's largest industries works. We’re doing that by breaking down barriers and connecting architects, engineers, and designers across every project stage with their design data.

Speckle is backed by top-tier investors, working with some of the most innovative teams in AEC who are tired of outdated workflows and ready to transform how their organizations use data. Our dynamic team is spread across the U.S. and Europe, we value flexibility and hold regular in-person working sessions to keep us moving in the same direction, quickly.

THE ROLE

We are seeking a highly analytical, user-obsessed, and strategic Growth Marketing Lead to join our dynamic team. You are results-obsessed and know how to build a growth engine from scratch. You've set up marketing tech stacks before, you know which levers actually drive pipeline, and you're not afraid to kill campaigns that don't convert.

This pivotal role will drive the strategy and execution for increasing user acquisition, activation, retention, and monetization across our self-serve product offerings. You'll be the architect of our product on-ramps and in-product growth loops, leading efforts to optimize the user journey and identify key friction points. This isn't just about marketing; it's about making the product its own best growth engine. This isn't a "brand awareness" role. Every initiative you launch will be measured against one question: Does this drive revenue?

THE TEAM

You’ll be part of our Growth team. At Speckle, we’re a small, high-performing team building something ambitious. We move fast, default to action, and give talented people room to run.

We’re building a rocketship and we move fast. We don't have layers of management or endless meetings, we have smart people who take ownership, ship quickly, and learn from what works (and what doesn't). If you need someone to tell you what to do every day, this isn't the place for you.

What makes our culture different:

• We hire for trajectory, not pedigree. We care more about what you're capable of becoming than where you've been. If you're hungry, ambitious, and want to level up fast, we'll give you the runway to do it.

• We default to trust and autonomy. You'll have real ownership and impact on product/customers/growth from day one. We don't micromanage and we hire people who don't need it.

• We move fast and expect you to keep pace. Startup speed isn't for everyone. We make decisions quickly, test hypotheses, and iterate. If you thrive in structure and stability, you'll hate it here. If you love building something from zero, you'll love it.

• We punch above our weight. We're a small team working with industry giants. Our customers include some of the most innovative firms in AEC, and they expect excellence and enterprise-grade stability. We deliver.

• We invest in curious, ambitious people who embrace a growth mindset. If you're constantly asking "what if?" and "why not?", see challenges as opportunities to learn, and help your teammates level up too, we'll back you with mentorship, resources, and bigger opportunities.

WHAT YOU'LL DO

Own Revenue-Driven Growth:

• Build and execute a comprehensive product-led growth strategy focused on metrics that matter: user acquisition, activation, feature adoption, retention, and conversion to paid

• Identify the shortest path from signup to revenue and eliminate every point of friction along the way

• Drive measurable improvements across the entire user lifecycle - with a relentless focus on conversion

Build the Growth Stack from Scratch:

• Audit and optimize our growth marketing tech stack (analytics, attribution, experimentation platforms, CRM integrations)

• Implement proper tracking, attribution modeling, and reporting infrastructure so we know exactly what's working

• Create dashboards that connect