Product Marketing Manager BtoBtoC

Company Description

You'll be joining one of the world’s largest privately owned real estate tech companies and a subsidiary of Axel Springer. Our mission is to unlock everyone’s perfect place! You'll work across some of Europe’s best known digital real estate brands including:

🇫🇷 Meilleurs Agents

🇫🇷 Groupe SeLoger

🇧🇪 Immoweb

🇩🇪 Immowelt

🇪🇸 Housell

🇮🇱 Yad2

Are you ready for the next adventure ? 

Job Description

We’re looking for talented Product Marketing Managers to join our growing Global Product Marketing team. If you genuinely love what you do, are driven and passionate, then we want to hear from you.

As a Product Marketing Manager you will help Aviv to develop and deliver products that unlock everyone’s perfect place.

You will report to the Product Marketing Director and be responsible for positioning, launching and growing our Aviv’s products in all our countries and entities.

You will partner with teams across Product, Design, Data, Research, Growth and Brand to drive awareness, adoption and engagement for Aviv’s products and achieve shared goals and KPIs.

• Positioning & Strategy: Identify users’ needs and key value drivers to create data-driven actionable insights for product teams and market-fit value propositions based on segmentation, competitive data and market trends.
• Messaging & Storytelling: Develop contents that articulates the benefits of our products for all key marketing channels (from website pages to product videos, emails, event activations, media campaigns, documentation, etc.) and all our personas.
• Go-to-market Strategy: Build plans that support product adoption, retention, and steer users’ journey to discover new products leveraging all relevant channels in collaboration with Growth Marketing teams.
• Implementation of GTM strategy: Working closely with product and brand teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns. Take a diplomatic approach to involve stakeholders early and get cross-functional work done.
• Roadmap Planning & Support: collaborate with the Product team to support product roadmap and help identify improvement opportunities.
• Tracking & Reporting: Assess the effectiveness of your marketing programs towards OKRs and optimize your activity accordingly.

This role can be based in France, Germany and Belgium. We support hybrid working from our offices in Paris, Bruxelles, Hambourg, Berlin, Nürnberg. Full remote is available depending on the candidate profile and experience.

Qualifications

What You’ll Need

• You have several successful experiences in a similar role in B2B2C product, Saas or digital solutions and a strong track record in consumer marketing.
• You have a great understanding of channels to focus on the right message for the right customer on the right channel (at the right time!).
• You know how to efficiently analyze and distill data into actionable insights and to inform campaign strategy and product teams. 
• You're a stellar and concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
• You have excellent communication skills, both in French and English.
• You're an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives.
• You're the antithesis of a lone wolf: you clearly communicate and involve stakeholders early, work to secure buy-in, address all concerns, and incorporate feedback.
• You like to work in matricial, cross-functional environments where your success depends on others' success.
• You think you are a real-estate-curious Product Marketer

Additional Information

WHAT WE OFFER:

• A brilliant team dedicated to continuing our quest for transparency in the real estate market,
• A technophile and stimulating work environment, management methods that encourage autonomy and leadership,
• An exceptional working environment with some appreciable advantages (remote work opportunities, culture sharing, a budget to attend conferences, team buildings, a gym, company profit sharing, etc.).

Next steps

Unlock your perfect job with us today and make an application. The recruitment process includes:

1. Phone call with one of our Talent Acquisition Partners (expectations and circumstances)
2. Call with one of our Product Marketing Directors
3. Case Study 
4. Team Fit + Offer

At Aviv, we are an equal opportunities employer and an organisation where everyone is welcomed to be their au