Territory Field Marketing Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

 

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

 

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari Group

Job Title: Territory Field Marketing Manager

Job Location: Texas (Dallas)

Reports to: Regional Field Marketing Manager

Organizational Layer (global, regional or local): Local

 

General Description of the Role

 

The Field Marketing team is focused on the perfection of route to market, embedded within the Sales team and partnering closely Brand & Channel Marketing. The team will be focused solely on the flawless and creative execution of quality field marketing programs, enabling the best sales force in the industry.

 

The Territory Field Marketing Manager supports the activation of national programs and the creation and implementation of local programs that bring Campari brands to life against the Commercial Plan. If you have passion for bringing brands to life with excellent planning and execution whilst delivering profit for the team, this role is for you!

 

The Territory Field Marketing Manager partners with the Region Field Marketing Manager and State team to outline a robust field marketing plan to enable sales plan goals and to optimize on market opportunities.  The role is responsible for leading and coordinating programs and events that drive profitable growth across assigned territory. The position works closely with Brand & Channel Marketing, Field Sales, Distributor Merchandising teams and Agency teams to ensure brand strategy compliance, commercial feasibility, and executional excellence.

 

 

Key Responsibilities and Activities

 

Communication and Planning

• Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, Channel Marketing, Brand Marketing and Field Sales for dedicated territory.
• Proactively builds strong partnerships with Field Sales, Brand Marketing, and Channel Marketing.
• Leads planning and execution with distributor management and merchandising teams that drive our commercial objectives through national and local programming
  
  

Program Planning and Review

• Works closely with the Channel Marketing and Field Sales to plan the commercial calendar and execution details for in market trade programs.
• Manages frequent and robust communications with Field Sales to ensure effective program initiation, coordination, resource alignment and assignment of accountabilities.
• Identifies account segmentation and local program processes that enable the execution of our commercial resources and drives sell out.
• Establishes program review performance processes and provides feedback to FMM, Channel & Brand Marketing and Sales to influence future programming.

 

 

 

Program Management

• Monitors local program execution to ensure delivery of targeted KPIs.
• Enables flawless program execution by developing plans with local team to mitigate risks and accelerate opportunities
• Conducts regular market visits to keep current on market trends and provide recommendations and feedback to Region FMM, Channel & Brand Marketing for future program improvements and/or opportunistic trade activations.