Senior Performance Marketer

<p><strong>What we expect from this role</strong></p> <p>We operate in highly complex industries, selling a product with multiple use cases to an expert audience navigating volatile commodity markets. That’s why in this role, messaging is your starting point, not an afterthought.</p> <p>Success doesn’t come from generic targeting or one-size-fits-all ads. It comes from deeply understanding our customers, their problems, and how Vesper fits into their workflow, and then shaping paid campaigns that speak to them directly.</p> <p>We’re looking for a Paid Specialist who’s both analytically sharp and creatively driven, someone who gets energy from going deep into the market, testing new ideas, and translating insight into impact.</p> <p>You’ll own our paid search and paid social channels; building, optimizing, and scaling campaigns that drive high-quality lead generation. You’ll collaborate with internal teams to shape compelling messaging, test and iterate on campaigns, and continuously connect your results to commercial outcomes.</p> <p><em>This is not a plug-and-play media buyer role. </em>You won’t be pressing “go” and walking away. You’ll be in the weeds of performance: turning the knobs, analyzing what’s working, and pushing for better results.</p> <p>You’ll partner with Product Marketing to shape nuanced, relevant messages, but also take ownership of translating those into full-funnel paid campaign strategy. From idea to execution, you’ll be expected to connect industry insight, customer behavior, and performance data into campaigns that resonate, and convert.</p> <p><strong>You'll thrive in this role if you:</strong></p> <ul> <li>Understand the fundamentals of B2B marketing, and get energy from solving hard positioning challenges</li> <li>Have hands-on experience managing paid search and paid social (LinkedIn, Google Ads, Meta, Reddit, etc.)</li> <li>Think in hypotheses, run A/B tests regularly, and iterate quickly based on data</li> <li>Translate messaging into campaign strategy, working with content and design to build standout ads that reflect our brand and speak to our audience.</li> <li>Work closely with sales to ensure alignment between demand generation efforts and pipeline goals</li> <li>Know how to identify the best channels and tactics to reach our ICPs</li> <li>Understand how paid fits into the broader mix, ensuring campaigns complement our nurturing flows and organic efforts</li> <li>Care about the full funnel, not just impressions and clicks, but pipeline and business impact</li> <li>Communicate clearly and work well across teams</li> </ul> <p><strong>You'll work closely with:</strong></p> <ul> <li>The Sales team, to ensure campaigns support pipeline goals and reflect insights from direct customer interactions</li> <li>The Product Marketer, to align campaign messaging with customer needs</li> <li>The Head of Marketing and Growth Manager, to drive broader demand generation outcomes</li> <li>The Growth Marketer, to layer on experimental paid and nurture campaigns once a strong foundation is in place</li> </ul> <p><strong>What you bring:</strong></p> <ul> <li>5+ years of hands-on experience managing paid search (Google Ads) and paid social (LinkedIn, Meta, Reddit) campaigns in a B2B or complex industry</li> <li>Ability to translate messaging into effective campaign strategy with strong collaboration across sales, content, and design teams</li> <li>Proven track record of driving high-quality lead generation and pipeline growth through paid media</li> <li>Strong expertise in A/B testing, optimization, and data analysis for performance improvement</li> <li>Experience integrating paid media with nurturing flows and organic marketing efforts</li> <li>Advanced proficiency with CRM platforms (e.g., Salesforce, HubSpot) for lead tracking, reporting, and optimizing sales and marketing alignment</li> <li>Excellent communication skills and ability to work cross-functionally with teams</li> </ul>