Senior Analyst

Senior Analyst, Birch Lane Customer Comms (Email & Push Notifications)

Our Customer Communications team oversees email, push notifications, and SMS–some of the largest and most innovative marketing channels at Wayfair. Our mission is to drive customer growth and loyalty through a rigorous understanding of what our customer needs and how they behave – meeting those needs via a continuous innovation and testing agenda on our in-house platforms and algorithms. This role oversees email and push notifications for Birch Lane.  

 Why should you join our team?

We oversee large and visible channels – you will drive more than 20% of revenue and have the attention of the most senior leaders at Wayfair –from the General Manager and Chief Marketing Officer of Birch Lane to the Platform engineers and data science leads. You will own a ~6 month roadmap driving innovation for Customer Communications while contributing to broader marketing KPIs. 

 

You will combine your understanding of our customers with a thorough understanding of our highly technical and complex tech stack and data science algorithms to drive product development and enhancements

 

You will be challenged and grow to new heights - the learning curve is steep and you will develop and flex an extremely diverse set of skills. You will be a general manager, product manager, data scientist, business analyst, and creative, all rolled into one. This isn’t easy, but previous email team members have stated that this is one of the best professional growth opportunities you will find at Wayfair.

 

What You'll Do:

Own multi-million dollar marketing channels, managing complex cross-functional partnerships and mining customer data to uncover insights that drive incremental customer lifetime value

Own and drive the channel roadmap, identifying, sizing, and continuously testing on the millions of notifications we send every week and pursuing new opportunities for channel growth

Develop new ideas for platform and predictive model innovation, and partner with engineering, product, and data science teams to prioritize and build new capabilities

Leverage deep analytics to root cause trends and develop strategic, data driven solutions to complex business problems

Partner with creative and content cross-functional teams to bring ideas to life while optimizing for the customer experience 

 

What You'll Need:

Experience in digital marketing, data science, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis

Collaborative team player who wants to see themselves and others thrive.

Proven record of high performance/achievement and driving impact; able to pivot quickly and deliver against daring targets & goals in a fast and rapidly evolving environment

Strategic thinker with a customer-first mindset; a desire for creative problem solving

Persuasive and articulate with excellent relationship-building skills; able to communicate complex ideas effectively

Please note: this is a hybrid in office position located in Boston, MA

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know tha