Senior Brand Manager- Dermatology

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: Senior Brand Manager- Dermatology

This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our brands for the Dermatology Portfolio, a must win category for the success of Elanco.

Responsibilities include management of products already on the market, competitive defense strategies, lifecycle management and pipeline development. This leader is also responsible for contributing to the overall development of our marketing capabilities by leading and developing team members and advocating for the marketing efforts.

Your Responsibilities:

Business Ownership of Dermatology portfolio:

• Enables delivery and management budget for the Pet Health Dermatology portfolio

• Identifies and track health and performance KPIs for assigned portfolio

• Ensures accuracy of forecast

• Drives product demand through insightful campaigns and marketing materials

• Develops pricing strategies

• Partners with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation to drive LCM planning

Strategy Development

• Develops portfolio strategy for Dematology products, ensuring maximization of brand potential including lifecycle management in partnership with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation

• Leads development of brand plans for assigned group of products

• Embodies an entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute

Brand Messaging and Activation

• Develops messaging platform utilizing market research insights to yield persuasive and resonating value propositions and messaging options in collaboration with key cross-functional partners

• Works collaboratively with cross functional partners, including vet sales Retail, Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands

Insights and Analytics

• Develops a deep understanding of the market, customer, and customer needs

• Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing

• Insights expertise—understands what market research to do and works with Insights team to action research projects

• Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data

• Highly analytical, strong understanding of market/dispensing data

Customer Centricity

• Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers, relevant conference presence, and gathering feedback on a first-hand basis

• Conducts market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data

Develop and maintain business relationships with key opinion leaders and external business partners:

• Builds positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attendi