Sr. Product Manager, SP Procedures

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position The SP Procedure Strategy team is responsible for identifying opportunities and proposing solutions to ensure both short and long-term success of the SP business. This position within the SP Procedure Strategy Team participates directly in the identification and evaluation of new procedure opportunities, working with commercial partners to launch new procedures worldwide, and optimization of existing procedures motivated by product portfolio & clinical innovation.

The SP Procedures position directly impacts Intuitive’s procedure global go-to-market initiatives worldwide. In this role, you will:

• Define and refine the unique value of SP Procedures within the SP da Vinci portfolio.
• Work with other business units to create clear, complementary procedure prioritization that informs product development across teams
• Be a global SME in key procedure areas
• Identify and provide clinical value propositions to global and regional marketing teams to turn into local messaging
• Provide procedure enablement resources to support procedure launch in the region
• Collaborate with corporate and regional marketing, the SP Business Unit, and shared service partners to identify and develop SP procedure value hypotheses and validation to physicians and hospitals.

Roles and Responsibilities:

• Serve as the internal expert in assigned clinical specialty areas, connecting product capabilities to global clinical value propositions and procedure launch activities
• Map and analyze global market activities, including market trends, landscape assessment, and audience identification to create a comprehensive business plan
• Work with global and regional commercial teams to enable regional launch strategies.
• Identify global procedure opportunities where SP has the opportunity to raise the standard of care and “cross the chasm” in SP procedure adoption.
• Analyze global market trends to enable marketing teams in launch plan development. Continuously refine procedure value propositions based on the latest clinical evidence and surgeon experience.
• Work with regional teams on geographic market expansion projects, including regulatory clearance and commercialization. Work with global commercial teams to Implement global launch standards for new procedure launches and market entry.
• Develop key procedure enablement resources to help onboard regional counterparts in preparation for launch.
• Partner deeply with Marketing to develop SP positioning and value messaging, initiate go-to-market activities in new regions / procedures and proactively partner with marketing and commercial teams with clinical insights that inform their strategy.
• Position SP value within clinical, competitive, and policy landscapes.
• Generate procedure claims to support SP positioning.
• Promote alignment between surgical application engineering, customer education, regional, product, and portfolio marketing teams to drive unified initiatives and clearly articulate the value of procedures to surgeons.
• Work with corporate marketing, regional marketing, internal and customer enablement teams to build procedure launch processes and deliver GTM materials.
• Build exceptional relationships with innovators, corporate, regional, and commercia