Sr Director, Digital Experience & eCommerce Leader

Overview

Waters Corporation is looking for a Digital Experience & eCommerce Lead to drive its global digital strategy at the enterprise level with focus on our customer experience and journey. This leadership role will define the strategic direction, governance, and performance framework for Waters’ website, global eCommerce platform, and digital marketplace strategy. The ideal candidate will ensure seamless alignment across divisions, optimizing the digital experience and eCommerce operations to support business growth and partner with Waters field teams on customer digital experience.

Responsibilities

Lead and Execute the Digital Roadmap – Define and drive the vision, strategy, and execution of the enterprise website, eCommerce platform, and digital procurement solutions. Ensure alignment with business objectives, customer needs, and divisional priorities to build a seamless, scalable, and high-performing digital ecosystem.

 

P&L and Growth Strategy – Optimize the digital eCommerce ecosystem to support the organization's P&L and growth objectives. This role focuses on defining a strategic framework, enhancing operational efficiencies, and driving revenue growth through digital investments and platform enhancements. Close collaboration with divisional and global marketing leads ensures digital commerce initiatives align with broader business goals, fostering cohesive execution and measurable impact across regions.

 

Field Sales & Service – Partner with the field team to engage with customers and ensure more adoption. Drive business processes that could free up staff time by digitalizing and increase customer satisfaction.

 

Enhance Global Digital Experience – Optimize the enterprise website to serve a diverse global audience by implementing localization strategies, ensuring regulatory compliance, and continuously improving the user experience.

 

Website Brand Implementation & Digital Governance – Collaborate with the Brand Team to lead the website brand initiative, ensuring seamless integration of brand architecture, visual identity, and verbal identity across all digital touchpoints. Establish and maintain enterprise-wide digital brand guidelines and governance processes, working with divisional marketing teams to adapt content on the website while upholding a consistent and cohesive brand experience across all digital properties, vendor platforms, and customer touchpoints.

 

Marketplace and Omnichannel Strategy – Design and implement a best-in-class digital marketplace experience, identifying and integrating new channels and business models to enhance customer acquisition and retention.

 

SEO, Paid Media & Social Strategy – Collaborate with divisional marketing teams and product owners to optimize digital engagement through organic and paid search, as well as social media. Ensure product and segment-level digital demand strategies align with overall website demand goals while maintaining brand integrity and delivering a cohesive customer journey across all touchpoints.

 

Data-Driven Decision Making – Leverage analytics, customer insights, business insights and sales feedback to continuously refine and enhance website performance, conversion rates, and customer experience.

 

IT Collaboration & Prioritization – Work closely with IT and development teams to prioritize digital initiatives, manage sprint cycles, and ensure seamless integration of new features and functionalities.

 

Customer-Centric Digital Innovation – Track digital trends, competitor strategies, and emerging technologies to enhance Waters’ market leadership. Lead customer research, analyze feedback, and refine digital journeys to align with user needs. Leverage data-driven insights to create intuitive, personalized experiences that drive engagement and brand loyalty.

 

Stakeholder Management – Engage with cross-functional teams, including Sales, Marketing, IT, and Customer Experience, to align digital strategies with business objectives and drive seamless execution.

Qualifications

Qualifications

 

· Bachelor’s degree in business, Marketing, Digital Strategy, or a related field (MBA preferred).

· 10+ years of experience in leadership positions, digital product management, eCommerce, or enterprise website management, preferably within B2B, life sciences, or technology industries.

· Proven track record of managing P&L, driving digital revenue growth, and leading digital transformation initiatives.

· Deep understanding of digital marketing, UX/UI best practices including customer-centric design meth