Senior Growth Consultant - ASO (m/f/d)

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

We're seeking a seasoned Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key clients. As a key figure in our multidisciplinary marketing team, your responsibilities extend beyond client management. As a key figure in our multidisciplinary marketing team, you’ll lead client projects, mentor team members, and deliver strategies rooted in user behavior, experimentation, and impactful growth solutions. 

WHAT YOU'LL DO:

• Organize and ensure smooth operations within the pod daily
• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
• Grow Phiture’s influence on the mobile marketing industry (especially in ASO).
• Ensure consistent delivery of high-quality services and solutions. 
• Stay updated with industry trends and best practices, incorporating them into pod strategies.
• Collaborate with the ASO Growth Lead to:
• Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO.
• Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation.

WHAT YOU BRING TO US:

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth)
• Solid knowledge of ASO & mobile marketing, especially performance marketing 
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and critical thinking with a data-driven mindset.
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar. 
• Excellent client management skills in an agency setting.
• Excellent English skills (spoken and written)

Nice to have:

• Apple search ads experience or any CAC:LTV based performance marketing
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO)

WHAT WE OFFER YOU:

• Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
• Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.
• Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
• Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva.
• Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
• Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
• Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods.
• Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite.