Senior Manager, Strategic Initiatives

We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

The Senior Manager, Strategic Initiatives is responsible for leading the development of data-driven business cases, enterprise analytics, and strategic solutioning to support key initiatives across the organization. This role serves as a core function within the Strategic Planning Office (SPO), ensuring all initiatives are grounded in clear financial outcomes, revenue uplift opportunities, and operational feasibility.

A key focus of this role is identifying and quantifying revenue and net margin growth opportunities, while helping to simplify and strengthen the franchise and managed value proposition, and overall enterprise offering. This includes evaluating partnership strategies and developing integrated, “Hotel In-A-Box” solutions that enhance both managed and franchise performance and bottom line profitability.

Job Description

Essential Duties and Responsibilities 

Business Case Development & Financial Analysis 

• Lead end-to-end business case development for strategic initiatives within the SPO pipeline in partnership with the business owners/sponsors. 

• Build financial models that quantify:  

• Revenue uplift and/or Cost Savings (RevPAR, ADR, occupancy, ancillary revenue)  

• Ensure business partner goals and objectives are met or exceeded 

• Documented and Measurable margin improvement and cost efficiencies  

• Distribution and channel impact  

• Operational and resource implications  

• Apply standardized financial methodologies (ROI, payback, NPV, IRR, sensitivity analysis)  

• Ensure all initiatives are supported by clear, defensible, and data-backed business cases prior to approval  

• Continuously refine business case frameworks to improve consistency and decision quality  

•  Other projects and duties as needed.

Revenue Uplift and Cost Reduction - Identification & Commercial Opportunity Analysis 

• Identify and quantify incremental revenue opportunities across the portfolio, including:  

• Pricing and revenue management optimization  

• Distribution and channel mix improvements  

• Ancillary revenue and upsell opportunities  

• Digital conversion and guest experience enhancements  

• Translate opportunities into actionable initiatives with measurable financial impact  

• Partner with Commercial, Revenue Management, and Digital teams to validate and scale opportunities  

 

Franchise Value Proposition & Offering Simplification 

• Support efforts to simplify and strengthen the franchise offering, ensuring clarity, consistency, and value for owners  

• Evaluate current programs, platfo