About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Director, Yield Operations
New York, NY | Full Time
COMPENSATION RANGE: 100,000.00 - 125,000.00
Summary
The Director of Yield Operations will be responsible for developing and executing yield management strategies that maximize revenue, fill rates, CPMs, and inventory utilization across the company's portfolio of audio properties. This individual will serve as the central leader connecting Sales, Programmatic Operations, Publisher Success, Data Analytics, and Product teams to ensure inventory is monetized efficiently and profitably.
The ideal candidate possesses deep expertise in digital advertising, programmatic marketplaces, audio advertising ecosystems, pricing strategy, inventory forecasting, and revenue optimization. They will leverage data-driven insights to identify opportunities, improve operational processes, and drive sustainable revenue growth.
Yield Strategy & Revenue Optimization
- Develop and execute comprehensive yield management strategies across podcast, streaming audio, and digital audio inventory.
- Maximize revenue performance through dynamic pricing, inventory allocation, floor price optimization, and demand diversification.
- Monitor and improve key performance indicators including CPM, fill rate, eCPM, revenue per listening hour, sell-through rates, and inventory utilization.
- Evaluate and optimize inventory distribution across direct sales, programmatic guaranteed, PMP, open exchange, and emerging demand channels.
- Identify monetization opportunities for new inventory sources, formats, and audience segments.
Programmatic Marketplace Management
- Oversee programmatic monetization strategy across SSPs, DSP partnerships, exchanges, and audio advertising platforms.
- Analyze bid density, win rates, demand partner performance, and auction dynamics to improve yield outcomes.
- Collaborate with demand-side partners to increase advertiser participation and improve marketplace liquidity.
- Manage floor pricing strategies and auction mechanics to maximize yield while maintaining advertiser competitiveness.
- Monitor marketplace trends and implement best practices to improve programmatic performance.
Forecasting & Inventory Management
- Own inventory forecasting and capacity planning processes.
- Partner with Sales leadership to align inventory availability with revenue objectives.
- Develop predictive models to improve revenue forecasting accuracy and inventory utilization.
- Monitor pacing and delivery to ensure optimal allocation of inventory across channels.
- Provide strategic recommendations for inventory packaging, pricing, and allocation decisions.
Analytics & Business Intelligence
- Establish reporting frameworks and dashboards that provide actionable yield insights.
- Analyze audience consumption patterns, advertiser demand trends, and inventory performance.
- Present revenue optimization opportunities and performance updates to executive leadership.
- Develop operational KPIs and benchmarks to drive accountability across teams.
- Identify revenue leakage and implement corrective actions.
Cross-Functional Leadership
- Collaborate closely with Entravision Sales, Supply and Finance teams.