Head of Marketing (Healthcare B2B & B2C)

Department: Corporate

Employment Type: Permanent - Full Time

Location: Remote

Compensation: £60,000 - £70,000 / year

Description

• Salary: up to £70,000
• Hybrid working - ideally you will be based with 1 hour commute of London
• Time to Recharge: 25 days holiday + bank holidays + up to 3 extra for long service
• Private Medical Insurance (Bupa) – includes pre-existing conditions
• Add-On Family Health Options and Life Assurance x5
• Dedicated Wellbeing Tools
• Career Growth: Paid CPD, structured development, internal promotions
• 24/7 GP Access + Mental Health First Aiders
• True Team Culture – You’re supported, heard, and never just a number
• Plus: Blue Light Card, gym discounts, cycle to work, cashback plans, Tastecard, Denplan, tech vouchers & more
• Discount for friends & family MRI scans in the London centre 
• Inclusive, values-led culture that celebrates you

Are you...

We’re searching for a fearless, ambitious, high-performing marketing leader who thrives in a fast-growth, high-expectation environment. Someone who is energetic, commercially sharp, and unafraid to make bold decisions that accelerate performance.

This is not a static corporate role. It suits a nimble, entrepreneurial Senior Marketing Manager / Head of Marketing who can build a function from the ground up, operate with pace, and deliver across the entire marketing spectrum. from strategic planning to hands-on execution.

You will bring deep healthcare marketing experience, ideally within healthcare, diagnostics or clinical services, combined with an understanding of NHS procurement/tendering, patient acquisition, and healthcare B2B relationship dynamics.

You must be equally comfortable shaping brand strategy, running SEO/PPC campaigns, managing CRM and analytics, commissioning offline advertising, writing compelling content, and influencing senior stakeholders internally and externally.

If you’re bold, innovative, commercially minded, data-driven, and ready to build and lead a modern marketing engine for an ambitious  healthcare provider, this is the opportunity to own that journey.
The purpose of the role...

To establish, scale and lead the marketing function for medneo UK, driving brand growth, commercial impact, patient acquisition, and market visibility across both B2B (NHS/private healthcare partners) and B2C (patient audiences).

This role will:

• Build the entire marketing foundation, infrastructure and strategy
• Deliver integrated campaigns that drive measurable results
• Manage agencies and suppliers to high performance
• Represent marketing at senior level, influencing business direction
• Support the UK growth plan including new service lines, mobile diagnostics expansion, and tender-related positioning

What you'll be doing...

Strategic Leadership & Growth

• Define and deliver a bold, commercially aligned marketing strategy supporting business growth across B2B, B2C and NHS customer groups.
• Ensure medneo UK is positioned strongly within the diagnostic imaging, mobile MRI/CT and clinical services sector, including tender-related messaging and competitive differentiation.
• Build the frameworks, processes, performance dashboards and success metrics required for a high-performing marketing function.

Brand, Positioning & Innovation

• Own the medneo UK brand direction, ensuring it is innovative, consistent and distinctive across all channels.
• Lead brand development projects, tone-of-voice evolution, brand architecture, service proposition messaging and competitive positioning.
• Drive innovation in content, creative, digital and offline channels to accelerate reach and engagement.

Integrated Campaign Delivery (Full Marketing Spectrum)

Digital

• Lead SEO strategy, technical optimisation and content structure.
• Run PPC/SEM campaigns (Google, paid social, remarketing) to generate leads and patient demand.
• Oversee digital analytics, funnel performance, attribution modelling and CRO.
• Manage marketing automation, CRM campaigns and email strategies.

Content

• Create and oversee high-quality content: case studies, thought leadership, clinical narratives, sales collateral, proposal decks and tender-support mater