VP, Brand & Strategic Campaigns

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Position Overview

Universal Entertainment is seeking a creatively driven Vice President of 360 Brand & Strategic Campaigns to lead the development of NBC’s cross-platform marketing for Special Projects, Tentpole Events, and Brand/Co-Brand Initiatives. This role shapes the visual storytelling and identity behind the brand’s most iconic and culturally resonant moments – from brand and seasonal campaigns to streaming initiatives and cross-company partnerships.

The VP will collaborate closely with the Vice President of 360 Launch & Campaign Design for Series, Specials & Late Night to ensure creative cohesion, strategic alignment, and seamless execution across all major marketing initiatives.

Key Responsibilities

• Campaign Leadership
  Lead the design strategy, development and execution of campaigns for brand initiatives and high-profile events, including:
  • Brand Expression & Visual Messaging
  • Seasonal, Tentpole & Milestone Packages
  • FYC and Awards Campaigns
  • Symphony Partnerships
• Brand Stewardship
  Oversee NBC’s overarching visual identity across all creative touchpoints ensuring consistency, clarity, and resonance across platforms and audiences.
• Cross-Company Collaboration
  Partner with Brand and Consumer Engagement, Media & Planning, Publicity and Studio, Sales, Programming to develop campaigns that reflect strategic goals and elevate brand perception.
• Talent & Show Collaboration:
  Partner closely with showrunners, producers, talent, and internal stakeholders to ensure campaigns are authentic, collaborative and strategically aligned.
• Creative Innovation
  Drive the creation of bold, culturally relevant campaigns that break through across broadcast, streaming, digital, social, experiential, and out-of-home platforms.
• Strategic Alignment
  Work in tandem with the VP of Series, Specials & Late Night to ensure campaign strategies are complementary and aligned with broader network priorities and business parts, including Peacock, Sports and Bravo
• Leadership & Team Development
  Manage and mentor a team of Creative Directors, Designers and Finishers, fostering a culture of innovation, collaboration and excellence.
• Performance & Optimization
  Collaborate with Platform, Media, and Consumer Insights to evaluate campaign impact and apply learnings to future initiatives.

Qualifications

Basic Requirements:

• 12+ years of experience in creative marketing, brand design, or campaign development, ideally within entertainment, media, or consumer brands.
• Proven success leading large-scale, 360 and multi-platform campaigns for brand initiatives or high-profile events.
• Strong creative vision and storytelling ability, with a portfolio that demonstrates strategic thinking and design excellence.
• Exceptional leadership and communica