GENERALIST- MARKETING

Summary of Essential Functions

As a Marketing Generalist within our healthcare system, you will play a pivotal role in crafting and executing strategic marketing initiatives that enhance our brand presence, engage our diverse audiences, and drive measurable results. The Marketing Generalist will collaborate cross-functionally to amplify our passion for excellence. This role offers an exciting opportunity to immerse yourself in the ever-evolving landscape of healthcare marketing, where creativity meets strategy to make a positive impact within our organization.

Educational Requirements

• High school diploma or equivalent required

• Bachelor’s degree in marketing, business communications, or a related field strongly preferred

• Must be able to communicate exceptionally well in English, both verbally and in writing

   

Licensure and Certifications 

• Not applicable

Knowledge/Skills/Abilities

• Meticulous attention to detail

• Excellent communication skills with department team, other employees, and external partners

• Positive outlook and strong work ethic

• Self-motivated with a learning attitude and a sense of urgency

• Ability to work in a team environment

• Strong organizational and independent project management skills; capable of handling multiple tasks with competing priorities under minimal supervision

• Strong analytical/problem-solving skills and ability to think critically and exercise independent judgment and discretion

• Ability to accept critiques and direction

• Technologically savvy 

• Knowledge of Word, Excel, and other Office 365 products 

• Must have strong creative and professional writing skills 

• Basic understanding of graphic design, photography and videography required; experience preferred

Physical Requirements

• Primarily works the day shift; may be required to work other hours as needed, including occasional evenings and weekends

• May be expected to lift over twenty-five (25) pounds

• Ability to distinguish between numbers and symbols

• Hand-eye coordination and manual dexterity with substantial movement of wrist and/or fingers

• Walking and climbing to accomplish tasks

• Corrected vision and hearing to normal or near-normal range

• Extended periods of sitting and/or walking depending on specific duties

Duties and Responsibilities

• Write, edit, proofread, and repurpose content marketing deliverables (e.g. – collateral, web pages, etc.)

• Collaborate with internal stakeholders and external partners, such as vendors and agencies, to ensure alignment and consistency in messaging and branding across all marketing channels

• Support the creation of graphics and basic design/layout of materials
• Assist in photography and videography projects for internal and external audiences
• Perform support duties including, but not limited to, database management and maintaining marketing materials

• Performs all other tasks/responsibilities as necessary