Business Development Specialist - Cybersecurity Events (US, Remote)

Company Description

Informa TechTarget

Do you want to make an impact as part of Informa TechTarget?

At Informa TechTarget, you'll be joining a vibrant community of over 2000 colleagues across 20 locations within a fast-paced international NASDAQ-listed organization. Informa TechTarget is a division of Informa PLC, a leading international business-to-business events, digital services, and academic research company listed on the UK FTSE 100.

If you want to rub shoulders with big brands and market-leading experts, have a meaningful and impactful career, working alongside some of the most respected industry experts, you’ve come to the right place!

About Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Informa TechTarget is headquartered in Boston, MA and has offices across the globe spanning the Americas, EMEA and APAC.

As part of Informa, you will join a global community of professionals and prestigious brands. You can collaborate across teams, explore different roles, and engage in colleague activities. This environment allows you to build your knowledge, skills, experience, and career while expanding your professional network. Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

For more information, visit informatechtarget.com and follow us on LinkedIn Informa TechTarget: Overview | LinkedIn

Job Description

The Business Development Associate will join our top performing sales team and be responsible for identifying new prospects, inside sales and customer service for Black Hat and other related Cybersecurity events, media products and services. This opportunity will require a motivated customer-oriented sales support professional to prospect for new business via email and phone with the goal of selling exhibit space, sponsorships, and digital media programs.

Candidates with a curiosity about technology, cybersecurity, or Business-to-Business sales, who are looking to learn and grow with one of the best event and media companies in the world are encouraged to apply.

Day-to-Day Responsibilities

• Manage the processing and assignment of incoming leads.
• Meet daily and weekly targets for sales calls and call reports, including selling new business and providing customer service throughout the entire sales cycle.
• Make outbound calls and send emails to prospects, communicating specific issues, targets, trends, and opportunities with knowledge of the cybersecurity space.
• Focus on new business sales of exhibit space, sponsorships, digital media, and lead generation programs.
• Collaborate with the Head of Sales, Senior Managers, and the team of Sales Managers to drive team goal achievement.
• Assist customers with online contract applications and manually enter sales order contracts into Salesforce.com, ensuring contract completion and accuracy.
• Maintain the Salesforce.com customer database for accuracy and call reports, conducting data clean-up each show cycle and ongoing maintenance per policies.
• Actively manage sales pipeline opportunity stages to ensure it accurately reflects prospects' statuses, using pipeline reports to provide sales forecasts to management.
• Perform market analysis of the cybersecurity space to enhance the team’s understanding of market share by technology, region, and other factors.

Due to growth in our portfolio and market demand, an exciting opportunity has become available for a Business Development Associate within Informa Festival’s Black Hat sales team.

You will have amazing success at Informa if you are a interested in a career in sales, strong in data analytics, results focused and self-driven. Please apply if you are ready to jump in and start contributing right away to some of our most high-profile brands in this fast-paced technology sector.

Qualifications

What You Will Need to Succeed

• College degree in marketing or sales with at least one year of sales administration, sales support, or direct sales experience.
• Strong interpersonal and organizational skills with attention to detail.
• Proficiency in MS Office (Word, Excel, PowerPoint), Salesforce.com, and other software packages.
• Strong phone sales and prospecting skills.
• Excellent relationship and rapport-building abilities.
• Proven ability to set conference call meetings and appointments.
• Consultative sales approach