Director, Strategy & Operations, Consumer

About the role

Ethos is looking to hire an AI-native strategy and operations leader focused on our fast growing Direct-to-Consumer Business. This leader will drive high-impact growth initiatives from concept to results across an expanding product portfolio, multiple channels, and the full customer lifecycle. 

Our consumer business has endless opportunities — across an expanding portfolio of products, marketing channels, and sales motions. Your job is to drive cross-functional initiatives spanning marketing, product, and sales to establish and scale revenue growth initiatives with full accountability for results. This is not a role for someone who recommends — it's for a strategist and a builder who drives outcomes with a founder mindset. Our team is naturally aligned, truth-seeking, and moves fast. Rather than navigating layers of organizational process or driving cross team alignment, you'll be building and growing the business. If that's you, and you want to operate at the center of a high-growth consumer business that's genuinely reimagining how work gets done, this is it. In addition, you’ll often partner with leaders across the company to champion AI adoption initiatives that can help drive a step change in key business metrics.

Duties and Responsibilities:

• Identify and prioritize growth opportunities across three dimensions: an expanding portfolio of products (term life, IUL, estate planning), the full customer lifecycle (acquisition, retention, cross-sell), and multiple channels from organic and performance engines to paid social, TV, partnerships, and referrals.
• Drive high-impact growth initiatives from concept to completion — owning some initiatives directly while enabling other leaders to execute others. E.g. leading the expansion of a new product into an existing marketing channel, taking an existing product into a new distribution channel, improving retention for a mature product line.
• Rigorously assess new opportunities: build business cases, model unit economics (CAC, LTV, payback, contribution margin), and make data-driven go/no-go recommendations.
• Develop a nuanced understanding of how various products, channels, and teams inter-play and leverage that understanding to guide teams across product, marketing, sales, and engineering towards the right goals and priorities.
• Own quarterly OKR planning and goal-setting processes across all functions — ensuring teams are aligned on the highest ROI opportunities and executing with clarity and velocity.
• Lead critical cross-functional projects that span Product, Engineering, Marketing, Sales, and Partnerships to deliver business growth.
• Partner with leaders across the org to fundamentally reimagine how their functions operate — identifying where AI can drive a step change in decisions, output quality, and what's achievable, and leading by showing what's possible.

Qualifications and Skills:

• 10+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in Strategy & Operations  at a high-growth, venture-backed company or a founding role
• Genuinely AI-native — you are at the cutting edge of experimenting with AI, whether in your personal life or at work, and constantly pushing the boundaries of what's possible. You use AI to do things that weren't possible before, to make sharper decisions, and to raise the quality of everything you touch. You have a point of view on where AI drives a step change versus where it's incremental, and you lead by showing others what's possible.
• True operator mindset. You own outcomes and get your hands dirty to make things happen.
• Track record of delivering results directly. You have multiple stories where you owned and drove initiatives end-to-end and know what it takes to truly deliver in fast-moving environments, not just make recommendations.
• Ability to go deep and zoom out. You can dive into the nuances of a problem at the ground level, then zoom back to think strategically about implications and next moves.
• Structured thinking — you take complex, ambiguous problems and break th