Programmatic Advertising Senior Strategist (DSP)

WHO WE ARE: 

Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatched expertise and patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers. 

Quartile is proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law. 

OVERVIEW: 

The Programmatic Advertising Senior Strategist (Retail Media) is a seasoned, data-driven professional responsible for developing and executing strategic programmatic advertising initiatives within the retail media landscape. This role is essential in designing and scaling high-performance programmatic strategies, creating full-funnel commerce solutions, and delivering measurable results for clients.  

The Senior Strategist will utilize expertise in platforms such as Amazon DSP, The Trade Desk, advanced measurement tools, and the broader retail media ecosystem to deliver innovative solutions aligned with clients' business objectives. As a key partner to clients, internal teams, and retail media platforms, this position plays a pivotal role in shaping the future of programmatic advertising within the organization. 

RESPONSIBILITIES: 

• Play a key role within a rapidly growing programmatic advertising team, refining processes and structures to support continued success. 
• Lead the development, execution, and optimization of programmatic display and video campaigns on platforms like Amazon DSP and The Trade Desk. 
• Drive full-funnel commerce strategies for planning and activating programmatic campaigns, collaborating with retail search teams for seamless integration. 
• Utilize Amazon Marketing Cloud (AMC) to activate custom audiences and implement advanced programmatic strategies. 
• Manage regular client communications to review programmatic performance, discuss business trends, and identify growth opportunities across channels. 
• Oversee programmatic input for annual media plans, ensuring alignment with a comprehensive marketing strategy. 
• Continuously identify opportunities to improve client business performance through innovative, data-driven solutions. 
• Build strong relationships with programmatic and retail partners, collaborating on new strategies to drive client success. 
• Lead programmatic updates during integrated reporting sessions, such as QBRs and annual planning meetings. 
• Guide account strategy development, including budget planning, KPI setting, audience testing, and industry trend analysis. 
• Drive new business development and client expansion opportunities. 
• Leverage reporting, analytics, and competitive analysis tools to refine strategies and achieve measurable results. 
• Contribute to the success of small- and medium-sized client businesses by delivering innovative programmatic solutions in a fast-paced, dynamic environment. 
• Provide feedback on product development and user experience based on insights gathered from client interactions and campaign performance. 

REQUIREMENTS 

• 5-7 years of experience in programmatic advertising, including 2-3 years managing programmatic retail media (onsite or offsite) across the full campaign life cycle (strategy and activation). 
• 5+