Senior Marketing and Communications Manager / Relations Lead Citrus - Lakeland, Florida

Requisition  ID : 491082 

Job Description

 

Do you want to drive a cross-functional team through the implementation of a citrus strategy on communication, training, and customer experience in the field of citrus? It’s an exciting time to be part of IFF! We are looking for a Senior Marketing and Communications Manager (Relations Lead in Citrus) to join our Team. 

Are you passionate about taste, scent, new technologies, and citrus? Do you enjoy working in an environment of a passionate and multi-cultural team? 
Join us in our new state-of-the-art facility opening in the 1st quarter of 2024 in Lakeland, Florida! 

Purpose: 

The Senior Marketing and Communications Manager (Relations Lead in Citrus) will oversee the development and execution of public relations aimed at enhancing IFF’s citrus reputation, closely aligned with the Company’s purpose, business goals, and core values. You will be ambitious, proactive, and challenging and want to embrace and deliver change. You are able to have market insights, be curious about markets and consumers, demonstrate a passion for Scent, Taste, and food ingredients, and therefore produce uncommon presentations that have commercial relevance along with innovative ideas that create an experience. 

You will be tasked with the development and delivery of training programs and demonstrate our citrus capabilities through an outstanding and uncommon customer experience. Key responsibilities include local engagement with customers, bringing forward the trends, opportunities, initiatives, capabilities, and targeted marketing promotions, via creative and impactful communication.  

 

Job Description: 

 

Drive local engagement with citrus customers with powerful storytelling, compelling ideas, and meaningful ways to connect. 

Design and implement a citrus customer experience in the citrus creation center using the latest technologies available for training and experience building.  

To support proactive and reactive customer-driven citrus projects in a way that significantly increases the chances of generating and/or winning business opportunities  

To be a strategic partner for the citrus team by gathering market insights in all citrus categories, and trends and collaborating with the division's marketing groups and market insight teams to bring citrus initiatives in an impactful way to customers. 

Responsible for all communication of the citrus group in synergy with the global and divisional communications teams and delivering creative and impactful communication that is on brand and improves the image of IFF internally and externally. This includes citrus marketing communication and event management when needed such as brainstorming sessions, exhibitions, conferences, communication planning, etc.  

The creation of compelling training material for IFF’s technical and commercial team and external customers, while coordinating with and integrating presentation inputs from internal cross-functional peers (e.g., technical inputs into a customer presentation). Marketing material includes but is not limited to proactive presentations based on category opportunities, reactive presentations based on customer needs, trend reviews, one-pagers, brochures, innovation days, and videos. 

Set up brainstorming sessions on the development of new processes and projects. 

Drive the development of a citrus ecosystem by creating a collaborative environment welcoming all players in the citrus industry. 

Main lead in the host University relations set-up and maintaining optimal relations with faculty and students.  

Job Requirements

 

• A real “Passion for citrus”, as well as good people skills to be able to lead by influence, are essential to be successful to this role. 
• Good presentation skills and being comfortable when presenting to customers is a prerequisite.  This is a challenging and visible role. The candidates will need to demonstrate their potential to become the trusted partner of multiple internal and external stakeholders 
• Excellent listening, analytical and influencing skills. Demonstrated ability to collect insights (qualitative/quantitative), generate conclusions and drive discussions with key stakeholders to develop and implement appropriate solutions 
• Engagement, leadership and high-level of energy  
• To deliver creative and impactful communication that is on brand and improves the image of IFF internally and externally. 
• Interaction with external customers on a regular basis, demonstrating in a convincing way how IFF´s capabilities can benefit their business 
• Extensive cooperation with internal cross-functional peers 
• Master´s degree in Marketing or Business with a minimum of 10 years of marketing/communication experience, B2C or B2B, in the FMCG industry, pre