Product Manager, Campaigns (Senior/Principal)

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OVERVIEW

Advertising moves the people to the product; merchandising is what moves the product to the people. —Charles Luckman

For decades, Retailers have perfected merchandising in-store: how to price products, which products to promote, how to bundle them together… It’s a core part of the in-store experience. Yet online, the industry is far behind.. Retailers depend on static banners, lack analytics and rely on very manual workflows to run merchandising campaigns.

This is a unique moment in the industry where customers' expectations towards online grocery are changing, they now expect to be inspired not just fulfill their weekly needs. Meanwhile, retailers of all size are heavily investing in online capabilities to stay competitive and grow their business.

Through our Instacart Platform strategy, we plan to build world-class merchandising capabilities. Helping customers discover new products and save money while empowering retailers to drive category growth, trip frequency and retention. 

ABOUT THE ROLE

The Retailer Growth team’s mission is to build capabilities to acquire and retain customers through retailer-controlled levers. Our charter spans loyalty and memberships, discounting and marketing solutions as well as merchandising.

Working with company leadership, our internal teams and with our Retailer partners, this Product lead  will develop strategies and empower efforts to build great customer experiences and tools on our Ecommerce solutions for retailers as well as our Marketplace. This leader will partner with a large group of partner teams across Instacart Ads, Personalization and core shop teams to ensure a great customer experience that hits retailer goals. 

ABOUT THE JOB

• Lead a cross-functional team of engineering, research, data science, and design, and closely partner with client-facing Customer Success and Sales teams. 
• You'll drive the full product lifecycle from strategic product definition to the tactical execution, strategy, and long term vision and importantly,  you have autonomy to go after the biggest opportunities, regardless of where they fall within the user journey.
• You will facilitate customer feedback sessions to gather direct input on product usability
• The opportunities for major impact across our Retailer vertical is almost endless. A key part of this job will be working with your team to deliver a clear and focusing prioritization.
• As an early PM leading major surface areas, you will be expected to be a leader with vision in helping build a successful product organization that reflects the values of Instacart.

ABOUT YOU

MINIMUM QUALIFICATIONS

• 5+ years in Product Management at a technology company working on B2B problems for retailers of varying sophistication ((Large S&P 500 corporations through SMBs) and/or B2C problems  
• Proven track record of tackling complex problems by crafting customer-first solutions and thinking from first principles
• Demonstrated ability to scale early-stage products with aggressive growth through creative problem solving, ruthless focus on minimum viable product, and an ability to foster engagement with early adopters
• Experience delivering impactful products and features that are heavily informed by data as well as user research
• Strong track record of ability to critically evaluate product feedback gathered from multiple sources, reconcile conflicts, and identify highest priority needs
• Strong data driven problem solving skills and analytic