Director, Communications

Company Description

The Director of Communications, West is a part of the media leadership team for the region in the West and is a key role in the overall marketing team for this region.  This role and team are the key relationship holders and builders with our marketing colleagues across Brand Marketing, Field Marketing, Sports Marketing, Culture Marketing and On-Premise Marketing teams. This role is also accountable for proactively leading all aspects of communication execution in the region: Communications planning, campaign execution, thought leadership, supporting Creator Marketing and Media Partnerships in projects and the leadership and maintenance of all communication agencies and photographers for Red Bull in the West Region.

The role of the communications team in the region is to develop and define the overall media ambitions for our marketing plan in the region and to then develop and define the overarching messaging and communications strategy for the brand in the West region. Our aim is to get more US consumers talking about our brand and products through media: traditional media coverage, non-traditional media coverage, working with Creator Marketing to have influencers and creators talk about us, opinion leader engagement and partner content amplification. This team develops and maintains media relationships in the West region – not only amplifying projects from the region but what would be interesting from the World of Red Bull to the consumer.

She/he applies his/her sharp editorial skills to identify the best stories and create differentiated stories and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant earned, partnered & 3rd party media. She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.

Job Description

LEAD THE COMMUNICATIONS TEAM FOR THE REGION

Establish, grow, and lead the Communications team – setting the team up for success for the next 3 years and beyond. Ensure the team builds a strong bond with all marketing departments in the region. Including but not limited to Sports, Culture, Brand and Field Marketing.

Lead, motivate and coach the team on how to drive programming strategies that deliver high impact EMO results, day in and day out

Bring new ideas to the table by leveraging industry knowledge, networks and experience

Actively share knowledge, resources, and experience with the media network team, across regional teams and RBMN leadership team

Develop, manage and oversee the communications budget across the region.

COMMUNICATION PLANNING

The development of the media business plan for the region in partnership with the Head of Media for the region. The communication team provide inputs to help develop what is the best business plan to support our marketing colleagues.  What has the most media value? What activity will drive the strategic pillars? What media inputs and outputs can be expected for the ambitions we have? The central liaison between marketing and media to develop the right business plan for the region.

Ensure the regional communication plans utilizes the most effective and efficient media tactics to drive earned media coverage – traditional and earned social, reaching new consumers every day (“always on”).

Communications department in most cases will be the media network lead on all marketing events and activations in the region, especially those projects with a heavily-leaning earned outcome. Therefore, they are responsible for bringing together the Media Captains table and the total media plan (PEMO PLAN) for each project that the communications team is the “Media Captain.” The Media Captain will have this plan approved by the Santa Monica Media Network Comms and Programming teams.

Provide ongoing consumer media insights and reporting from your region to provide real time shifts in what is the best media plan for the audience opportunity in the West territory

Intimately know and understand the local consumers’ media consumption habits and related media markets. Apply this knowledge to build the most efficient and effective comprehensive plans surrounding the regions marketing activities.

Build a strong network of editors, journalists, freelance writers, social media producers and photographers, to effectively bring the brand to life.

Ensures that the regional media team is aligned with all media strategies across product, events, creators/influencers, athlete, and dancer projects to adapt and develop hyper-locally relevant plans.

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