Sales Development Representative (SDR) - Enterprise

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

Auror is expanding our Enterprise sales team and looking for a high-performing SDR with a strong track record of outbound pipeline generation. In this role, you’ll engage high-value organizations across North America and fully own outbound execution through self-managed sequences, cold calling, and effective use of our internal tools and systems.

You’ll work with the growth team to  identify the right accounts, craft targeted sequences, and create qualified opportunities that progress into late-stage pipeline. You’ll also partner closely with Enterprise Account Executives and collaborate cross-functionally to ensure your outreach aligns with active GTM campaigns, messaging, and timing—all while maintaining clear ownership of the outbound motion within the SDR team.

This role is based in Denver with a hybrid work model, or can be performed remotely from most U.S. states.

Practically this will involve: 

Outbound & Pipeline Generation

• Work with the growth team to drive top-of-funnel activity, while owning outbound activities and opportunity conversion for Enterprise and large mid-market accounts.
• Build high quality pipeline using smart, multichannel sequencing across email, phone, LinkedIn, and video
• Use HubSpot and other sales/marketing automation tools to build, optimize, and analyze sequences and workflows
• Utilize AI tools and AI-powered workflows to perform comprehensive account research and deliver tailored outreach aligned to each persona’s workflows and business priorities.
• Book qualified meetings that convert into real opportunities
• Partner with AEs on target lists, account strategies, and multi-threaded outreach
• Continuously refine outbound messaging based on conversion data, performance insights, and campaign alignment

Marketing & Cross-Functional Collaboration

• Collaborate with Marketing and Growth for visibility into campaigns, messaging, and GTM timing—ensuring alignment while maintaining SDR ownership of outbound execution
• Participate in weekly Marketing–Sales sessions to stay aligned on priorities, campaigns, and target accounts
• Provide ongoing lead-quality feedback to the Demand Gen team to improve inbound, outbound, and campaign performance
• Utilize sequences, automations, and operational frameworks developed by Marketing Ops for consistent, scalable outbound prospecting
• Collaborate with Marketing Ops on attribution tracking to ensure accurate measurement of shared campaign effectiveness

Metrics & Attribution

• Maintain clean and accurate notes, contacts, and activities in HubSpot
• Share responsibility between marketing and sales for key funnel metrics such as lead-to-opportunity conversion—not only activity volume
• Contribute to a multi-touch attribution model focused on the entire buyer journey rather than “sales vs. marketing” ownership
• Consistently achieve monthly SQO and pipeline creation targets

This role reports to Trevor Symons, VP, Sales - North America

Sales and GTM leader with a track record of building high-performing teams, scaling revenue functions, and delivering growth across SaaS and services businesses. Over the last decade, I’ve led go-to-market strategy, learning and development, and revenue enablement programs across multiple verticals. I’ve overhauled sales processes, implemented automation across tech stacks, negotiated vendor partnerships, and built marketing strategies that directly contributed to pipeline ve