Senior Partner Marketing Manager

About Anaconda

Be at the center of AI

Anaconda is built to advance AI with open source at scale, giving builders and organizations the confidence to increase productivity, and save time, spend and risk associated with open source. 95% of the Fortune 500 including Panasonic, AmTrust, Booz Allen Hamilton and over 50 million users rely on the value The Anaconda AI Platform delivers through a centralized approach to sourcing, securing, building, and deploying AI. With 21 billion downloads and growing, Anaconda has established itself as the gold standard for Python, data science, and AI and the enterprise-ready solution of choice for AI innovation. Anaconda is backed by world-class investors including Insight Partners. Learn more at https://www.anaconda.com.

Summary:

We're looking for a strategic Senior Partner Marketing Manager to join our Marketing team. Our Partner Marketing function drives measurable business impact by turning partnerships into growth engines—building joint strategies with leading cloud platforms and technology providers that accelerate customer acquisition and expand our market reach. We work cross-functionally with partnerships, sales, product, and marketing teams to create compelling co-marketing programs that demonstrate real value.

In this role, you'll own the marketing relationship with a portfolio of strategic partners, translating partnership agreements into executable marketing plans that generate pipeline and drive revenue. You'll shape how we position joint solutions, design co-marketing activations that resonate with technical audiences, and measure what matters to continuously improve our partner marketing impact.

What You'll Do:

• Build and execute annual joint marketing strategies with top partners by aligning on shared objectives, defining success metrics, and creating executable plans that drive measurable pipeline and revenue impact
• Design and deliver co-marketing programs including joint campaigns, co-branded webinars, field events, and digital activations that accelerate customer acquisition through the partner ecosystem
• Shape joint go-to-market messaging and positioning with partners by understanding their product roadmaps, identifying integration opportunities, and articulating clear value propositions for technical audiences
• Integrate partners into Anaconda-led marketing initiatives by coordinating with demand generation, product marketing, and content teams to amplify reach and create cohesive customer experiences
• Collaborate with Partner Account Managers and the Global Partnerships team to translate business objectives into marketing activation plans, ensuring alignment between partnership strategy and marketing execution
• Track, analyze, and optimize co-marketing performance by establishing clear KPIs, monitoring campaign effectiveness, and sharing insights that inform future partner marketing investments
• Influence partner marketing leadership to secure commitment, resources, and alignment on joint priorities by building strong relationships and demonstrating the business value of collaboration

Your impact will be measured through:

• Campaign performance metrics including conversion rates, partner deal registration, and overall ROI of partner co-marketing programs
  
  

What You Need:

• 8+ years of B2B marketing experience with demonstrated impact on pipeline generation and revenue outcomes
• Deep experience building and executing marketing programs with cloud hyperscalers (AWS, Azure, GCP) or technology alliance partners
• Proven ability to influence partner stakeholders and align cross-company teams on shared marketing objectives and execution plans
• Strong technical fluency to understand product integrations, discuss AI/ML concepts, and craft compelling messaging for technical audiences
• Track record of measuring and optimizing marketing ROI through clear metrics, data analysis, and iterative program improvement
• Experience developing joint go-to-market strategies and positioning with technology partners
• Project management capabilities to coordinate multiple complex partner programs simultaneously across different geographies and teams
• You embody our values of Clarity, Care and Candor
• You care deeply about fostering an environment where people of all backgrounds and e