Marketing Researcher, Reality Labs

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Marketing Researcher, Reality Labs Responsibilities

• Design and translate customer understanding to identify high value growth segments across business verticals.
• Collaborate with data scientists and business stakeholders to help identify gaps in understanding the customer motivations integrated with on-platform behavioral data insights.
• Build learning plans and execute mixed method qualitative and quantitative research, synthesizing and translating insights to inform go-to-market, growth and sales strategy that drives business outcomes.
• Build strong and effective relationships with cross-functional teams, including program managers, data science, and marketers in order to improve the customer experience and drive business growth.
• Effectively communicate learnings to key stakeholders and scale insights across business priority areas and relevant audiences.
• Identify opportunities and build new research capabilities to provide holistic insights for the business.

Minimum Qualifications

• Requires a Master’s degree in Integrated Marketing Communications, Business Administration, Data Analytics, or related field and two years of work experience in job offered or in a marketing research or market insights-related occupation.
• Requires two years of experience in the following:
• 1. Delivering insights via mixed methods to inform product and go-to-market strategies (audience understanding, market/cultural insights, positioning, messaging development, creative
  brief, and concept development)
• 2. Leading research programs end to end including designing research tools, analysis, and actionable recommendations
• 3. Qualitative and quantitative research methods including focus groups, in-depth interviews, ethnography, surveys, usability studies, and diary studies
• 4. Relationship building and stakeholder management skills, and working collaboratively with cross-functional partners within a matrix organization
• 5. Leading multiple research studies and programs across numerous global markets independently, or partnering with an agency to deliver results
• 6. Survey tools including Qualtrics and SurveyMonkey.

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $२,३९,३४८/year to $२,५३,४४०/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.