Sr. Artist & Promoter Relations Manager - LATAM

Job Summary:

Location: New York, NY | Los Angeles, CA | Miami, FL

Division: Ticketmaster Music

Line Manager:  Director, Artist & Promoter Relations - LATAM Lead

Contract Terms: Permanent, Full Time

THE TEAM

Ticketmaster is the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific and employs over 6,500 people. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.

Ticketmaster Music manages our global concert line of business. We're the commercial engine behind the world's biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions. Our deep understanding of touring artists' business needs, and our access to the technological scale and expertise of the global leader in ticketing enables ''Artist-Driven, Ticketmaster-Powered'' outcomes that are transforming the global concert industry.

THE JOB

The Sr. Artist & Promoter Relations Manager LATAM is the face of Ticketmaster Music to the artist community and plays a critical role in cultivating strategic relationships with the teams supporting some of the largest touring artists in the world. This team member is an expert on all relevant TM products and services in order to educate the artist community and help them reach their touring goals.

The Sr. Artist & Promoter Relations Manager acts as an advocate for artists within Ticketmaster, representing their interests and working cross-functionally to achieve established tour goals. This role is relied upon to provide critical insight into the touring business, with a strong understanding of market landscape, local capabilities and onsale experiences across Latin America.

This role builds strategic partnerships with promoters and collaborates closely with local Ticketmaster teams throughout LATAM. They are responsible for navigating regional nuances while aligning with global teams to deliver consistent outcomes for clients. Additionally, this position supports the adoption of new tools and best practices across the region to drive successful tour strategies and outcomes.

This role requires fluency in English and Spanish for client and peer communication, and includes 2–3 trips per quarter within the U.S. and Latin America (e.g., Mexico, Brazil, Colombia, Chile, Peru), totaling roughly 20 travel days or about ~20% of the role.

WHAT YOU WILL BE DOING

• Serve as the primary liaison between artists, promoters, and Ticketmaster LatAm teams, ensuring overall client satisfaction and seamless tour support throughout the year.

• Build strong consultative relationships with promoters, agents, managers, and LatAm Ticketmaster colleagues, supporting both client and peer success across the region.

• Educate clients on Ticketmaster programs and tools, including VIP, pricing tools, Artist Sign-Up, Ticketmaster Request, SafeTix, digital ticketing, SmartQueue, abuse prevention, TM+, and TM1, and understand the different offerings across Latin America.

• Collaborate with clients to establish tour goals, communicate them across LatAm Ticketmaster teams, and monitor progress toward achieving them based on local capabilities.

• Provide first-line support for day-to-day client needs, guiding internal teams and motivating peers to deliver against tour objectives.

• Leverage deep knowledge of the Latin American market to inform client and product solutions, accounting for local complexities while setting realistic expectations for global promoters less familiar with the region.

• Partner with Global Marketplace Operations, Tech Ops/Engineering, Abuse/Fraud, and Client Support during major onsales to align LatAm practices with global standards, ensuring consistency while addressing regional nuances.

• Work closely with LatAm market leads to understand country-specific differences and integrate that knowledge into strategies for promoters and global partners.

• Represent Ticketmaster in client and internal meetings, presentations, and onsales across the region, communicating fluently in both English and Spanish.

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