Director of Customer Growth & Integrated Campaigns

What You Will Be Doing

Campaign Strategy & Ownership

• Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers.
• Translate company growth priorities and product add‑ons into clear, repeatable campaign plans.
• Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
• Define campaign objectives, success metrics, timelines, and key dependencies.
• Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.

Customer Targeting & Use‑Case Definition

• Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns.
• Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
• Build persona‑specific value propositions for IT, supply chain, and operations leaders.
• Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases.

Messaging, Positioning & Enablement

• Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points.
• Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
• Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
• Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources.

Cross‑Functional Orchestration & Project Management

• Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
• Lead weekly execution meetings, standups, and retrospectives.
• Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation.
• Proactively remove blockers and escalate to executive leadership when needed.

Promotion & Channel Coordination

• Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
• Ensure campaigns are cohesive and consistent across all customer touchpoints.

Measurement, Insights & Optimization

• Partner with the CMO and CRO to define KPIs and campaign targets.
• Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
• Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
• Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.

 

Your Skills

• Revenue Mindset: Focused on pipeline, bookings, and ARR—not just top‑of‑funnel metrics.
• Strong Operator: Brings structure, cadence, and discipline to cross‑functional execution.
• Cross‑Functional Leader: Influences without authority across Product, Sales, CS, and Marketing.
• High Bar for Execution: Drives campaigns to completion, not just kickoff.
• Strategic + Tactical: Can zoom out to portfolio strategy while also digging into execution details.
• Executive Presence: Able to confidently present to C‑level leaders and senior executives.

 

Your Qualifications

Education

• Bachelor’s degree required.

Experience

• 5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
• 3+ years leading managers or team leads.
• Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
• Experience partnering closely with Sales, CS, Product, and Solutions teams.
• Experience working with solutions engineering or professional services teams.
• Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
• Proven project management ability and influence without authority.
• Strong communication, organization, and stakeholder‑management skills.
• Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
• Comfortable with CRM, automation, and analytics platforms.