Performance Director, Ohio/Iowa

Job Title: Performance Director, Ohio/Iowa

Location: Ohio

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

About the Function:

Our Sales team loves building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the role:
Diageo is seeking an experienced and results-oriented Sales Performance leader to drive the growth of our spirits business in Ohio and Iowa. This role will direct and partner with expansive internal and external teams to deliver best in class omni-channel execution.

This role demands strong analytical acumen, exceptional leadership, and the ability to build and influence relationships across a broad set of partners. You will identify growth opportunities and translate them into impactful sales strategies. In this pivotal position, you will lead the development and delivery of share-winning plans across high- and low-proof categories in both on- and off-premise channels, optimizing sales performance and route-to-market execution across a diverse brand portfolio.

The complexity of the role requires a candidate who demonstrates agility, exceptional organizational discipline, and the ability to gain alignment across stakeholders to deliver consistent growth and executional excellence. This role is responsible for managing the state of Ohio, working within a complex market with low-proof regional chains and high-proof OHLC business, with direct oversight of 2 Business Development Managers and 1 Low Proof Manager. The role is also responsible for overseeing the state of Iowa, mentoring a State Manager to create and implement share winning plans.

Role Responsibilities:

·       Sales Strategy Development: Effective collaboration with key stakeholders to develop and implement comprehensive sales strategies across channels, tailored to the specific market dynamics in the region.

·       Financial Literacy: Strong grasp of retail pricing, including margin analysis, and the impact of promotional pricing on short-term and long-term portfolio growth strategies.

·       Leadership: Lead, mentor, and motivate a team of 4 internal direct reports plus external teams, fostering a culture of high performance, accountability, and continuous improvement.

·       Stakeholder Engagement: Cultivate strong relationships with liquor control board representatives and Strategic Accounts teams to increase product assortment and placement, while skillfully navigating the parameters of the customer processes and timelines, to yield revenue growth for both Diageo and customers. Build and maintain strong relationships with the broker, distributor and key retailers in both channels to enhance brand visibility and drive market share.

·       Market Intelligence: Consistently gather market intelligence through regular market assessments to understand consumer trends, competitive landscape, and regulatory considerations in the beverage alcohol industry.

·       Cross-Functional Collaboration: Highly effective leader that works collaboratively with Trade Development, Brand Marketing, supply chain, RGM, Finance, and Strategic Accounts teams to align sales initiatives with overall business objectives.

·       Supply Management: Collaborate on a frequent basis with the Supply Planning team to ensure state level programming is accounte