Business Development Representative - ProDealer/Lowe's

Summary
The Business Development Representative is responsible for identifying, researching, and engaging new prospects aligned with Pella’s Ideal Customer Profile. This role is focused on building high-quality pipeline opportunities that will be converted and managed by the field sales team. This role will find the best fit for opportunities between the Pro Sales Team, Pella Subsidiaries, or Lowe's.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
 

Prospect Research & Targeting:

• Identify and qualify prospects that fit Pella’s ICP (builders, remodelers, developers, dealers, and trade partners).

• Research company size, geographic fit, market focus, and potential buying triggers.

Prospecting & Engagement:

• Use multiple outreach channels (phone, email, LinkedIn, events) to engage new prospects.

• Position Pella’s value proposition: innovation, reliability, design flexibility, and partnership support.

• Secure introductory meetings and hand off qualified leads to field sales reps.

Salesforce Management:

• Document all prospecting activity, conversations, and lead progress in Salesforce.
• Maintain accurate, up-to-date pipeline data and ensure seamless handoff to field sales.
• Track leads until they close (won) or are determined lost, ensuring learnings are captured.
• Share insights and new opportunities with field sales team members.
• Support quote follow-up and engagement strategy to prevent leads from going cold.
• Provide visibility into market feedback, prospect objections, and competitor positioning.
• Work collaboratively with channel sales teams to handoff prospective new builders, remodelers, contractors, developers and homeowners and ensure opportunities are effectively executed.
• Utilize CRM and sales reporting tools to effectively report and assess results of market activities.

Collaboration with Field Sales:

• Share insights and new opportunities with field sales team members.
• Support quote follow-up and engagement strategy to prevent leads from going cold.
• Provide visibility into market feedback, prospect objections, and competitor positioning.
• Work collaboratively with channel sales teams to handoff prospective new builders, remodelers, contractors, developers and homeowners and ensure opportunities are effectively executed.
• Utilize CRM and sales reporting tools to effectively report and assess results of market activities.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
Bachelor's degree in Business, Marketing, or related field preferred; and 1 to 3 years related experience in business development, inside sales, or lead generation (in building products and/or construction industry experience is a plus). and/or training; or equivalent combination of education and experience.

Language Skills
Strong research and communication skills in all forms (email, phone, and presentation).  Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.  Strong collaboration skills with different channel team members and regional sales team.

Professional Skills
Must present a clean and neat physical appearance and strictly abide by company dress code serving as a role model for other employees, customer and visitors.  Highly organized, detail-oriented and motivated by growth targets.

Mathematical Skills
Ability to work with mathematical concepts such as probabil