Vice President of Sales, Out of Home

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to Purpose*Full Snacking which unlocks nourishment, joy, and the future of food by providing fruit, veggie and dairy goodness - for all. 

The company has headquarters in Chicago (Bel USA) and New York City (Materne North America) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary

The VP of Sales for Out-of-Home will play a critical role in driving the strategic vision and accelerated growth of Bel Brands USA's Cheese and GoGo SqueeZ business within the Out-of-Home Channel. Key responsibilities will include leading the National, Regional, and Key Account Sales Managers and Broker Partners to achieve key company objectives such as sales volume, market share, and profit. In this role, you will have a high degree of autonomy and accountability for developing current customers and securing new business opportunities, driving business growth, and fostering strong business partnerships. 

This dynamic opportunity requires a leader who can strategically influence, develop high-performing teams, and foster collaborative growth across the Cheese and GoGo SqueeZ businesses. This leader will orchestrate synergies and leverage collaborative best practices to fuel the growth agenda for the US business.  

Key Responsibilities: 

1. Strategic Vision and Accelerated Growth: 

• Lead the strategic vision of the Out-of-Home Sales channel, driving accelerated growth, and market expansion through innovative go-to-market strategies and solutions. 

1. Partnership Development and Relationship Amplification: 

• Cultivate dynamic partnerships, build and maintain strong relationships with key industry players, and spearhead business expansion in key channels including, noncommerical, non-traditional retail, s, and traditional food service.  

1. Team Leadership and Empowerment: 

• Empower and lead a high-performing team of Out-of-Home team, turning their potential into performance and fostering a culture of collaboration and excellence. 

1. Innovative Sales Planning and Execution: 

• Drive innovative sales planning, monitor demand forecasting accuracy, and execute strategic sales initiatives to achieve volume and trade spend targets for the Out-of-Home Sales channel. 

1. Strategic Influence and Collaborative Vision: 

• Champion strategic influence, collaborate with cross-functional teams, and provide thought leadership to align professional objectives with the strategic vision of Out-of-Home Sales. Ability to influence and present to the US Leadership Team. 

Qualifications and Required Capabilities: 

• Bachelor’s degree and/or equivalent experience required; MBA preferred. 

• Minimum of 10 years of successful food service sales experience, with demonstrated expertise in strategic planning, execution, and relationship management. 

• Proven ability to develop and execute an effective channel strategy and drive the strategic direction of the Out-of-Home Team within the organization, aligning them with overall business objectives. 

• Excellent management and communication skills, ability to drive and coach a team in a complex multi-cultural environment. 

• Exceptional leadership, coordination, and man