Vice President of Sales - Commercial

Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.

Reports to:
Executive Vice President – Chief Revenue Officer

Location:
Atlanta or Remote (U.S.)

Position Summary

Juvare is expanding its enterprise SaaS resilience and incident management platform across the private-sector commercial market, building on a strong foundation established through our success in Federal, State and Local, and Public Health & Healthcare segments.

While Juvare’s public-sector and healthcare businesses represent mature, well-established markets with defined technology sales go-to-market motions, the Commercial segment represents a strategic growth priority—one where Juvare has existing traction, referenceable customers, and proven use cases, and is now making significant investments to scale this business into a primary growth engine.

The Vice President of Sales – Commercial will play a critical role in leading this next phase of growth. This is a hands-on, roll-up-your-sleeves leadership role for someone who enjoys being close to the field, winning complex enterprise SaaS deals, and building alongside their team. The successful candidate brings a will-to-win mentality, operates with urgency and accountability, and understands how to scale subscription-based software revenue in enterprise environments.

This leader will direct a team of Account Executives and Account Managers while working cross-functionally across Solution Engineering, Sales Operations, Product, Marketing, Client Success, and Executive Leadership to shape strategy, execute new product introductions, and deepen Juvare’s penetration within enterprise commercial accounts.

Key Responsibilities

Commercial Sales Leadership & Revenue Ownership

• Own revenue growth and bookings performance for Juvare’s commercial enterprise SaaS business
• Lead, recruit, develop, and inspire a high-performing team of Account Executives and Account Managers, setting a tone of intensity, trust, and shared accountability
• Embrace the current culture that values winning, preparation, and execution, while also enjoying the work and celebrating success
• Scale a disciplined, data-driven sales organization with strong pipeline management, forecasting accuracy, revenue visibility, and KPI ownership
• Act as a player-coach, stepping into deals when needed and leading from the front to support meaningful sales opportunities.

Market Expansion & New Product Introduction

• Build on Juvare’s existing commercial success by expanding into new industries, accounts, and broadening technology offerings and use cases
• Partner closely with Product Management and Marketing to launch and commercialize new SaaS products, platform capabilities, and integrations, including early-stage offerings where the playbook is still being written
• Translate evolving platform capabilities into differentiated, compelling value propositions for enterprise buyers
• Bring energy and creativity to shaping ICPs, segmentation, and vertical strategies as investment in the commercial segment increases

Enterprise Selling & Solution Leadership

• Lead enterprise sales motions focused on mission-critical software solutions across:
• Incident Management
• Business Continuity & Operational Resilience
• Threat Intelligence
• Mass Notification and Critical Communications
• Drive consultative, value-based selling approaches that emphasize platform adoption, business impact, resilience, and ROI
• Engage senior stakeholders across security, risk, IT, operations, and executive leadership
• Work jointly with customers to co-develop use cases, remove friction, and move deals forward with urgency

Go-to-Market Execution & Cross-Functional Collaboration

• Define and operationalize the commercial go-to-market strategy in alignment with Juvare’s broader revenue organization
• Partner with Marketing to drive demand generation, account-based strategies, and differentiated market positioning
• Collaborate with Client Success to ensure strong handoffs, successful SaaS adoption, retention, and expansion outcomes
• Work closely with Sales Operations and Solution Engineering to navigate demonstrations, requirements gathering, RFPs, RFQs,