Senior Manager, Content Marketing

About the Opportunity

We’re seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline.

What to expect? 

• Leverage PMM-driven messaging to create compelling, research-driven content in all forms. You’ll focus most closely on bottom-of-funnel content that helps accelerate pipeline, set our sales team up for success, and increases product usage and love — so you must be excited to produce everything from:
• Overview video narratives
• Blog posts
• Sales collateral 
• Product launch campaign materials
• How-to guides
• Promotional copy to make sure all this content captures attention on channels like social media, paid advertising, or emails
• And lots of other content that helps prospects and customers understand how Contentful can help them (and inspires conversions)
• Ability to use customer-centric, data-driven BOFU content to inspire higher funnel content.
• Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field and ensure assets land effectively. Maintain a consistent feedback loop with these key stakeholders.
• Collaborate with GTM partners to understand, research,  scope, script, storyboard, and produce video that inspires and activates our key personas; as well as builds a credible Contentful brand – the goal is to ‘show, not [just] tell.’
• Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy – to improve pipeline impact and refine our strategy over time.
• Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort.

What you need to be successful

• Technical product expertise and a customer-centric approach shaped by direct interaction with customers.
• 10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
• Proven ability to refine product narratives and align content strategy with GTM objectives.
• Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
• Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers.
• Track record of driving measurable results through strategic content initiatives.
• Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style.
• Equal parts – highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

The application deadline is 12/20/25

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected f