Data Science and Analytics Manager

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

Razorfish is seeking a full-time Data Science and Analytics Manager. This role will be responsible for analytics and reporting, data strategy, and optimization recommendations to enable a data-driven performance marketing program.

Responsibilities:

• Work directly with the team leads to understand campaign structure, strategy, and market conditions that influence marketing performance
• Partner with the account leads to summarize and clearly communicate results and recommendations to clients, including customer journey recommendations, media optimization opportunities, and overall testing hypotheses
• Assist data colleagues and the broader account team to QA/validate data collection from various media reporting tools, such as the ad server, DSPs, platforms, etc., while delivering best-in-class reporting
• Think cohesively about program performance cross-channel to:
  • Generate insights about “why” and “so what”
  • Make recommendations for optimization and / or testing for a full-funnel media strategy
• Own end-to-end analyses and independently manage workflow of assigned tasks
• Attend regular team meetings

Qualifications

• The applicant should have at least 3-5 years of work experience in a business environment, with a minimum of 2 years successfully working within an intensively client-focused model such as an external consulting or marketing services firm
• A storyteller, be able to make sense of data and extrapolate meaningful and actionable insights
• Intellectually curious with a desire to learn
• Ability to work in a fast-paced environment and pivot as priorities change
• Familiarity with:
  • Paid media execution – search, social, display, video – and related performance metrics, e.g. cost per acquisition, bounce rate, click-through rate, reach
  • Performance marketing or lead/demand gen media programs
  • Financial services or personal finance vertical (or medical underwriting insurance)
• Experience using:
  • Digital measurement/analytics tool(s): Adobe Analytics, Google Analytics or similar
  • Media measurement tool(s):  Google Marketing Cloud, Adobe Campaign, AdWords, Search Ads, Facebook for Business, etc.
  • Proficiency in Microsoft Excel; SQL, Python, R experience is a bonus

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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