Summer 2025 Internship - Website Optimization

Overview

At ACT Your Work Makes a Difference

 

ACT team members are part of an organization dedicated to an important mission: Helping people achieve education and workplace success. 

 

The Website Optimization Intern will work with the Marketing group within the External Affairs group. The mission in Marketing is to establish ACT’s brand, content, campaigns, and inbound and outbound interest and engagement for a variety of product portfolios.  Our work positions ACT as a trusted leader helping learners achieve college and career readiness.

 

The Marketing team consists of professionals in Campaign Strategy (D2L, B2B, and Workforce), Marketing Operations (email, web, digital marketing, and analytics), Social Media, and Brand. This position is for someone looking to gain content marketing, campaign, and delivery platform experience while supporting ACT’s product portfolio.

 

Location:  This is a remote internship, it can be on-site for candidates local to Iowa City, IA.

 

Duration:  The internship is scheduled to run full-time (37.5 hours per week) starting Monday June 9, 2025, through Friday August 15, 2025, but can be flexible for the right candidate.

 

Pay Rate: For this position, we anticipate offering an hourly rate of $20.00. The position is not incentive or benefits eligible.

 

Work Hours: Monday - Friday, 8:00 am – 4:30 pm Central Time

 

Key Responsibilities:

SEO Enhancement:

• Update metadata for improved search engine visibility
• Optimize internal linking structure
• Identify and fix broken links
• Refine content for better search engine performance

Brand Consistency:

• Assist in implementing branding updates across the website
• Update color schemes, imagery, and design elements to maintain visual coherence

Performance Optimization:

• Help set up and monitor A/B tests to enhance website performance and user experience
• Analyze test results and contribute insights for improvements

Data Analysis and Reporting:

• Compile and interpret website data using tools like Google Analytics
• Contribute to performance reports and suggest data-driven website enhancements

Website Maintenance:

• Perform routine checks and updates to ensure optimal website functionality
• Verify mobile responsiveness and cross-browser compatibility
• Contribute to improving overall user experience

Qualifications:

• Current pursuit of a B.A. in Marketing, Communications, Computer Science, or a related field
• Foundational understanding of website analytics and key performance metrics
• Familiarity with Google Analytics or similar web analytics tools
• Basic knowledge of SEO principles and best practices
• Experience with design tools like Canva or Adobe Photoshop
• Proficiency in Microsoft Excel and Word
• Strong written and verbal communication skills
• Keen attention to detail and ability to manage multiple tasks
• Eagerness to learn and adapt to new technologies and methodologies
• Excellent teamwork and collaboration skills
• Strong work ethic and ability to work independently

What We Offer:

• Hands-on experience in a fast-paced digital environment
• Mentorship from experienced web development and marketing professionals
• Exposure to industry-standard tools and technologies
• Opportunity to contribute to real-world projects and see your work make an impact

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it.  By leveraging our expertise and authority in assessment and research, we will again disrupt the industry—helping more people learn, better measure their progress, and improve their navigation through life’s transitions. 

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We’re doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we’re all in this together.

We know transformation does not come without challenge. That’s why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!